While a simple Google search for the term "the Frozen effect" yields results for children obsessed with the Disney film, Photoshop text tutorials and an influx of babies named "Elsa," Fox News' Fox & Friends believes there is a much more sinister "Frozen effect" afoot: the animated film empowers young girls "by making our men fools and villains" (via Media Matters).
"From what we've seen, it looks like Frozen depicts men as evil and cold and bumblers, that's what it looks like. What kind of message does that send?" Fox & Friends host Steve Doocy asks Penny Nance, the CEO of Concerned Women for America, a Christian women's activist group that – along with hardcore conservative views on abortion, same-sex marriage and stem cell research – are also fiercely opposed to feminism.
Nance responds, "It's not just Disney; Hollywood in general has often sent a message that men are superfluous, that they're stupid, that they're in the way and if they contribute anything to the family, it's a paycheck. And that is not true, and it is not good social science." Nance then argues that while Frozen may be empowering young girls one "Let It Go" at a time on its way to being the highest-grossing animated film ever, it's coming at the expense of little brothers who also see the film.
Nance also uses an example of heroism in the face of the Aurora, Colorado shootings as reasoning that Hollywood should stop dumbing down their male characters. "We want to raise real men," Nance says. "We want to encourage masculinity and not villainize [it]." Doocy replies, "It would be nice for Hollywood to have more male figures in those kind of movies as heroes." Both the DC and Marvel cinematic universes have struggled for years to get a female-led superhero film greenlit until recently announcing Wonder Woman and Captain Marvel movies.