Steven Tyler may be tilting toward country these days, but he’s still found time to sing about Skittles.
The Aerosmith frontman – and his amazing mustache – show up in a new Super Bowl spot for the rainbow-colored candy, in which he is preserved for all posterity with a portrait made entirely of Skittles. The concept was apparently inspired by actual people making portraits and stop-motion films out of the candy, but Tyler, ever the critic, is less than impressed, appraising the picture as being “E-to-the-z-twiddly-dee-sgusting.”
Of course, that’s before he hears the picture sing, and after his Skittles Self belts out the chorus of Aerosmith’s “Dream On” a few times – Tyler keeps advising it to sing higher – he is apparently pleased. Until the portrait explodes under the sheer power of Tyler’s falsetto. Or something like that. The ad is the culmination of Skittles’ “Root for the Rainbow” Super Bowl 50 campaign, and if a rainbow appears in the Bay Area on game day, the candy company will give away 100,000 free packs of Skittles (so long as you use the hashtag #SkittlesRainbow and #Contest prior to kickoff).
With just days to go until the Big Game, the commercials are coming at a fast and furious pace – we’ve already seen spots featuring Alec Baldwin hawking Amazon, Amy Schumer and Seth Rogen selling Bud Light and Lil Wayne hanging with George Washington for Apartments.com – and on Tuesday, T-Mobile premiered their Super Bowl 50 spot, which features Drake reworking his hit “Hotline Bling.”