Stephen Colbert hilariously riffed on the new fad of “snortable chocolate” during Thursday’s Late Show, pointing toward the newly announced Coco Loko as the latest evidence of a “sugar epidemic” sweeping the nation.
In a candy-assisted monologue that recalled Steve Carrell’s business school speech on The Office, the comedian utilized a series of intentionally lame dessert puns to underscore the dangers of the “infused cacao snuff.”
“Do we confront it Now or Later?” Colbert asked. “Of course, some Airheads may say that candy is Good & Plenty of people use it but ignore their Snickers because the Smarties know we’re in Mounds of trouble. It seems innocent but eventually you’ll blow every Pay Day, go on a crime Spree, and the next thing you know, you’re on the street turnin’ Twix.”
The host also took some shots at Coco Loko, feigning excitement over its promised “high.” “Finally, a chocolate you don’t have to taste,” he cracked. “This gives an entirely new definition to brown-nosing.”
Colbert also noted that the powder product costs $24.99 for 10 servings. “Now that sounds like a lot,” he admitted, before pulling out another candy prop: a 100 Grand bar. “But remember: There’s also a chocolate on the market that costs $100,000, and that won’t even get you high.”
Coco Loko drew headlines upon its initial announcement last week. In its marketing, Orlando-based supplement company Legal Lean claimed the snortable chocolate provides a 30-minute buzz, lifts moods, reduces anxiety and offers a surge of energy. However, it hasn’t been approved by the U.S. Food and Drug Administration.