CASE STUDY: There’s never been a creative boom for TV like the one we are living through right now. The “Greatest TV Shows of All Time” brought to life decades of television history. Rolling Stone assembled actors, writers, critics, showrunners and legends like Carl Reiner to cast their ballot for the very best. All shows from all eras were eligible from black-and-white TV to the current binge-watching era. Ratings aside – the list was focused on quality. From a vintage classic like The Twilight Zone to HBO’s current hit Game of Thrones, our list guaranteed plenty of loud arguments. Custom illustrated and produced completely in-house with motion graphics and sound design, the “20 Greatest TV Shows of All Time” was exclusively created for Snapchat. Influential actors, creators and writers were also interviewed as part of the overall immersive experience. The list along with its digital counterpart was the efforts of Rolling Stone staff and 52 writers, producers and critics.
Please note: this landing page is for Webby Award submission purposes only. The above video showcases how the list originally appeared on Snapchat Discover for 48 hours. The full list was ultimately released on Rolling Stone. Please disregard the branded content label at the top of this page; the list is editorial.