30. Mom Jeans
Original Airdate: May 11th, 2003
Written by Tina Fey, this commercial parody was inspired by a pair of high-waisted jeans she accidentally purchased after a fire in her apartment wiped out her wardrobe. "And I was going around the office complaining about them all night, joking about it, and Maya Rudolph and I started singing a little Mom Jeans song," she told Vogue. By 2004, SNL's long-held reputation as a "boys' club" was changing. Fey was in her third season as head writer, and the women in the cast – Fey, Rudolph, Amy Poehler, and Rachel Dratch – were increasingly front-and-center. This opened up all kinds of comic possibilities, most notably the skit that popularized the phrase "mom jeans," assuring low-rise denim for the remainder of the decade.