Saturday Night Live goofed on Pepsi's controversial, exploitative Kendall Jenner-starring commercial with a sketch that questioned how anyone could think the ad was a good idea.
In the sketch, SNL cast member Beck Bennett plays the writer of the Pepsi ad, who has some serious last-minute concerns about his commercial, which relies on social activism and political movements to push soda.
During a break in filming, the writer calls his sister, who is the first to inform him that the commercial is "tone-deaf." Someone else, "Doug," then explains to the director that he's "using" people of all ethnicities and cultures to "sell soda."
After a black neighbor advises the writer to "don't even touch it," referring to capitalizing on the Black Lives Matter movement, Bennett's character attempts to make some quick script changes, but unfortunately it's too late as Cecily Strong's Kendall Jenner is already on set.
"I'm on the set of my Pepsi commercial," she tells someone over the phone while distilling the ad's message. "I stop the police from shooting black people by giving them a Pepsi. I know, it's cute, right?"