The strongest story arcs. The best one-liners. The most shocking demises. Whether they win or die, whether they're hero or villain – or like most people on this show, somewhere in between – each character on Game of Thrones can employ an entire arsenal of factors to win the game that matters most: the battle for being crowned the series' best character. As David Benioff and D.B. Weiss' smash-hit fantasy saga returns to HBO for its seventh season this weekend, we're counting down the 40 most memorable characters from worst to best – updated since we last did this around the start of Season Four. In a cast so sprawling that some heavy hitters didn't even make the cut (also: sorry, Podrick Payne, we still love you!), who is the one true king or queen?