Netflix has laid off staff and contractors from its editorial website, Tudum, the fan-oriented site that covers the content Netflix offers for streaming, according to several former employees’ posts on social media.
“Our fan website Tudum is an important priority for the company,” a spokesperson for Netflix tells Rolling Stone. The company declined to comment regarding how many people from the team may have been affected as is being reported by Tudum’s former staff. According to The Hollywood Reporter, at least 10 people have been let go.
The layoffs come in the wake of news that Netflix reported in April it had lost 200,000 subscribers in the first quarter of 2022 and that it expects to lose 2 million more in the coming months, as Variety notes.
Tudum launched last December. Named after the sound that is made when users press play on Netflix, it essentially appears to be a site designed to cover itself — seemingly more a marketing tool than housing traditional editorial content, though it recruited experienced journalists.
With the tagline “Go behind the streams,” the Tudum site features stories and interviews covering Netflix’s films, series, and other shows. It includes interviews with cast members and behind-the-scenes material geared toward Netflix fans. It features videos, trailers, recaps, news, previews, and other content that expands on its streaming offerings.