The glossy clip teases a new ruling class of students, whose ranks are shaken by the arrival of a newcomer. There are the requisite hookups, fashion shows, and dramatic conversations, all set to Frank Ocean’s fitting track “Super Rich Kids.”
The show’s synopsis notes: “Nine years ago, the original Gossip Girl website shut down. But after a new generation of New York’s young elite takes control of private school Constance Billard, the notorious blogger remerges as the number one source into their scandalous lives.” In the update, Gossip Girl is an Instagram account rather than a blog, with actress Kristen Bell back as the titular narrator.
HBO Max previously teased the series’ cast last month, which includes Jordan Alexander, Eli Brown, Thomas Doherty, Tavi Gevinson, Emily Alyn Lind, Evan Mock, Zion Moreno, Whitney Peak, and Savannah Lee Smith.
The Gossip Girl reboot was developed by showrunner Joshua Safran, a writer and executive producer on the original series, and is based on Cecily von Ziegesar’s novel series. While not a direct sequel, the reboot picks up nine years after the action of the CW series that ran from 2007 to 2012. Josh Schwartz and Stephanie Savage, creators of the original series, served as executive producers on the reboot.
Gossip Girl premieres July 8th on HBO Max.