You’ve Had to Ask Yourself: “Wait, Which One Is This Again?”
The picture-to-picture continuity has been a major selling point for Marvel and will soon be replicated by DC’s Justice League franchise, but this practice is currently racing toward its point of diminishing returns. Easter eggs referring to past films can reward diehard fans; when a new installment bewilders viewers unacquainted with the past six films, however, that poses a serious problem. Just as neophytes can have a difficult time finding a good jumping-on point when joining the world of comic books, the intricate mythology of superhero pictures now threaten to alienate less intense devotees. With the next Avengers picture slated to unite dozens upon dozens of characters, anybody unwilling or unable to study the associated films like scripture risk getting left behind.
Sticking With a Franchise Out of Obligation Rather Than Interest
That fear of getting left behind, too – another telltale sign of superfatigue. Because Marvel and DC’s franchises rely so heavily on intertextuality, they give viewers the silent impression that opting out of the latest release constitutes missing a key chapter of a grander story rather than, say, simply not seeing a movie. This leaves the viewer ill-prepared for the inevitable follow-up, and fosters a sense of duty-bound requirement to taking in the latest tale of derring-do. Even if you don’t want to see the latest Captain America, you better, or else you’ll be up the creek by the time Avengers season rolls around once again.
You Dread the Inevitable Daily Breaking Superhero News
Squeeze into your slippers and robe, pour yourself a coffee, log onto Twitter — and attempt to muster up enthusiasm for the latest headline regarding a new superhero-movie director, writer, star, set photo, theme music snippet, trailer, teaser, teaser-for-the-teaser etc., etc., ad nauseam. We can no longer go 24 hours without another purportedly groundbreaking exclusive on the latest cinematic caped crusade, and the excess of barely clickworthy news has a numbing effect in the long term. Nobody has the energy to feel jazzed about a new tidbit every day; even though ice cream is a pure and absolute good, eating it for breakfast, lunch, and dinner will only make a person sick.