Spirit Bomb, which has won over investors including Warner Music Group and Chinatown Market, is readying virtual artists to compete against the likes of Lil Miquela
Diplo, Steve Aoki, Idris Elba, Tiësto, Armin Van Buuren, Kaskade, Martin Garrix also playing three-day EDM event
Initial lineup announcement includes Marshmello, Martin Garrix, Tiesto and Carl Cox
Justice, Zeds Dead, Bassnectar, Migos, Ty Dolla $ign, Skepta, Charli XCX will also perform at 10th-anniversary edition of California event
Canadian electronic duo will release debut LP this month
Toronto electronic duo's new track highlights upcoming debut LP, 'Northern Lights'
Several in Electric Factory crowd were hospitalized
