viral
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How a Makeup Brand Melted Down TikTok
The viral controversy over Tarte and their brand trips isn't just about drama — it's about solidarity
- TarteGate
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They Wrote a Song to Help Them Stop Crying. Now All of TikTok Is Singing Along
Behind the viral song "If I Were a Fish" are two musicians sharing their first love with the world
- Shimmerin'
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Inside ‘Skinamarink’: The $15,000 Horror Movie That’s Captivated TikTok
Filmmaker Kyle Edward Ball’s microbudget Canadian horror flick has some online fans calling it the next Paranormal Activity. But it’s a different animal
- MOVIE REVIEW
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A Hatchet-Wielding Hitchhiker Went Viral. Then He Killed Someone.
You may remember Kai, a homeless hitchhiker whose tale of “smashing” an attacker with a hatchet went viral. A new Netflix documentary explores the bloody aftermath
- DARK TALE
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10 Elements of 'Viral' Content (and How to Create It Yourself)
Grabbing your audience’s attention starts with an intentional strategy.
- Culture Council
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A Bogus Anti-Vaccine Video of a 'Karen' on a Plane Is Going Viral on TikTok
If the video appears designed to be shared widely by anti-vaxxers... that's because it is
- (Sub)Culture
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Here's What Young Nudy Thinks About That Viral Floor Collapse Video
Atlanta rapper discusses how to listen to his music safely, and talks about his plans for more music in 2021.
- Music
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