"Solely focusing on TikTok as a marketing strategy and artist development tool is myopic," says Max Gredinger, who manages Lauv and mxmtoon and advises more diversification in the music business
A$AP Rocky, Tierra Whack, Young Thug are among the artists appearing on 19-song set
The 37-year-old Buffalo rapper — so prolific he recorded some of his latest album with coronavirus — "speaks to an audience that a lot of people sleep on," one A&R says
"They always put it in a rap or urban category," the rapper said after winning his first Grammy. "I don’t like that 'urban' word. That’s just a politically correct way to say the n-word to me."
Rapper's Igor earned a nomination for Best Rap Album
Rosalía, Bonnie Raitt and Run-D.M.C. also added to Music's Biggest Night
In a year where rap's biggest stars (Kanye West excepted) took a break, a new class of stars, from Megan Thee Stallion to DaBaby to Roddy Ricch, emerged. These are the albums that defined the year in hip-hop
Rapper says "Best Interest" is unfinished cut from Igor and he filmed the video impromptu with no backing track
Latest Igor visual is "a fraction of the video," rapper says
