Creed Media, the digital marketing company that helped break Trevor Daniel's "Falling" and S1mba's "Rover," is teaching the music industry to talk like Gen Z
The superstar was a rare holdout among A-list musicians, favoring long release cycles over surprise drops. With Folklore, she may have ended that practice for the entire industry
Singers film themselves on Instagram Live before diving into a surreal, CGI world
The music industry is debating the term "urban," but the "pop" category often helps prop up white artists at the expense of the black artists who inspire them
After the TikTok-aided success of "Falling," the young Texan singer talks attempting something new on his debut album
Rising star impresses at the Roxy Theatre in Los Angeles with swag, hooks, and genre-blending tracks
