
Penske Media Announces Inaugural LA3C Festival in Los Angeles
"This will be the first festival of its kind to fortify a city that combines diverse talent and culture like no other"
"This will be the first festival of its kind to fortify a city that combines diverse talent and culture like no other"
"As part of this significant investment, we plan to build upon SXSW’s incredible foundation while extending the platform further digitally and assisting Roland and his incredible team to bring their vision to even greater heights," says Jay Penske
New international title will boast original content and on-the-ground reporting
Content partnership will produce television, film and other formats with access to intellectual property across the portfolio of brands
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