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YG has teamed up with K-Swiss on a new co-designed collection, that celebrates the rapper’s love for experimental fashion while paying tribute to one of the heritage tennis brand’s iconic silhouettes.
The K-Swiss x YG collection is available to shop now on FootLocker.com and launches with a reimagined pair of Classic LX sneakers. The Classic LX is one of K-Swiss’ most enduring silhouettes, with the brand’s signature five-stripe design, three-piece toe and chunky sole. YG’s take on the LX features a glittery silver motif with the rapper’s name and branding on the sneaker tongue and the accompanying shoebox. The K-Swiss x YG shoe is aptly titled, “Disco.”
This is the first co-designed collection between K-Swiss and YG. The musician and sneaker collector says he’s been a long-time K-Swiss fan and knew exactly how he wanted to customize a shoe to reflect his “flair” and personality. The words he used on his mood board for the collaboration: “Gangsta, groovy, classic, different, special and timeless,” he tells Rolling Stone. “You gotta have confidence to wear ‘em how I wear ‘em, you gotta have swag [and] you gotta have sauce,” he says.
K-Swiss, meantime, calls the rapper a “cultural force with a unique artistic vision” and says they wanted to work with YG because he is a true “multifaceted artist.”
The limited-edition K-Swiss x YG Classic LX Sneaker retails for $120 at Foot Locker, and is available in men’s sizes 7.5 to 14 (though it’s designed for unisex wear). This is the first pair of sneakers released as part of K-Swiss’ partnership with YG and it’s expected to sell out fast, for both fans of the artist and sneakerheads alike. Subsequent drops are expected to be announced shortly.