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RS Recommends: Rihanna’s Fenty Beauty Launches Its Skin-Inclusive Products on Ulta

Rihanna’s Fenty Beauty line is now available on Ulta, with gender-neutral skincare and makeup essentials created by the singer herself

Fenty Beauty by RihannaFenty Beauty by Rihanna


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When Fenty Beauty by Rihanna launched back in 2017, it changed the beauty landscape by becoming one of the most skin-inclusive makeup brands available on the market. Since then, Rihanna has expanded her beauty line to include lip glosses, highlighters, and lipsticks, with an ever-expanding collection that increases every year. But, up until now, you could only shop for Fenty Beauty or Fenty Skin through the original Fenty Beauty website or via Sephora (online or in stores).

That all changed on March 6 when Fenty Beauty by Rihanna made its debut on Ulta. Rihanna first teased the launch in mid-February with a Twitter post. Her caption read “bouts to be in my ULTA bag” while she posed with a large bright orange Ulta bag slung over her shoulder.

Buy: Fenty Beauty Collection at $20+

Fenty Beauty is not the only new brand to join Ulta this year. Recently Billie Eilish announced that her flagship perfume, “Eilish,” would be available to shop via Ulta beauty. Other popular brands on Ulta include Bobbi Brown, First Aid Beauty and Dior.

All of Fenty Beauty’s best-sellers are currently available on Ulta, like the Pro Filt’r Soft Matte Longwear Liquid Foundation, available in 50 different shades to match your skin tone. There’s also the Gloss Bomb Universal Lip Luminizer, available in five shimmering glossy shades like bronze and mauve pink.

Fenty beauty gloss

Ulta Beauty

Buy: Fenty Beauty Collection at $20+

As part of the brand’s release at Ulta, every Fenty Beauty order over $30 is also eligible for a free gift — you’ll get the Gloss Bomb Heat in Hot Cherry with your order. This offer is only valid through April 22, so make sure to get your orders in now to grab this free gift.

For the rest of the collection, check out Fenty Beauty’s offering on You’ll be able to pick up makeup essentials as well as brushes and blenders to complete your collection.

In This Article: Beauty, Rihanna, RS Recommends


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