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John Mayer’s been pretty quiet on the music charts for the last couple of years, but his latest release is making waves in the sartorial sphere.
Mayer unveiled a Casio G-SHOCK collaboration with the watch site HODINKEE this week, which quickly sold out in under eight minutes, according to a rep (as of this writing, it’s still available on re-sale sites like StockX here). The Casio G-SHOCK Ref 6900 was designed in collaboration with Mayer, and inspired by a Casiotone SK-5 sampling keyboard that the singer played as a child. According to press materials, the Casiotone SK-5 was “instrumental in Mayer’s musical education, and acts as the design catalyst for this timepiece.”
Mayer says the timing for the collaboration couldn’t have been more perfect. “I had already been pretty deep into wearing the [Casio] ‘Mudmaster’ models, and something felt cosmically right about a G-SHOCK being the first watch collab I’ve ever done,” he says in a release. “Casio keyboards came to mind as much as the watches did. Then I remembered how important the Casiotone SK-5 was in my life, and it got exciting really fast,” he explains. “It’s the perfect bridge between my double life as a musician and watch enthusiast.”
While the John Mayer 6900 G-SHOCK ($180) has sold out, you can still find a number of similar watches and dupes online. Amazon has a number of G-SHOCK 6900 watches available for under $100 right now. The sporty and slightly oversized 6900 is one of the most iconic Casio G-SHOCK timepieces currently in production. It was first launched in 1995 and is still held as the reference that put G-SHOCK on the fashion and streetwear map.
Looking for a classic G-SHOCK? We like the jet black version below, which keeps things simple and sleek. The military-series watch is known for its durability and reliable performance.
Key features on all the G-SHOCK Ref 6900 watches include an EL backlight, 24-hour clock, stopwatch, a 24-hour countdown timer and multi-functional alarm. The watches are all water-resistant, and come with a comfortable, rugged strap. The shock-resistant construction also makes this great for athletes, hikers and busy commuters too.
The G-SHOCK Ref 6900 by John Mayer measures 53.2mm in diameter, 16.3mm thick and holds a Japanese-made quartz movement. Those dimensions are most similar to the DW6900LU-1 model above. Both the Mayer collab and the watch above are finished with a resin case (For reference, the watch below has a smaller 41mm diameter with a stainless steel case).
The John Mayer G-SHOCK is sold out on HODINKEE, and a rep for Casio says the watch won’t be restocked as it was always intended to be a limited-edition timepiece. If you’d like to try your luck in person, specialty retailers that may still have some in stock as of this writing include Union LA, and KITH.