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Heavy metal fans, get ready to go on a run for some more ice. Cooler company Igloo has once again teamed up with Iron Maiden for the band’s latest collaboration, called the “Piece of Mind” Little Playmate cooler, featuring artwork from the group’s fourth album from 1983.
The latest Iron Maiden cooler arrives on the heels of the brand’s previous collab from the spring, dubbed the “Seventh Son of a Seventh Son” Little Playmate, which is still available to buy online. It takes some inspiration from the band’s well-known album of the same, which came out 34 years ago on April 11, 1988.
Covered with Iron Maiden’s name on the top of the cooler, the Little Playmate also features a design from the Seventh Son of a Seventh Son cover artwork, including its appropriately icy scenery. And, like the group’s albums, this Iron Maiden cooler wouldn’t be complete without also featuring Eddie, “the heavy metal legends’ ever-evolving figurehead — in a polar landscape,” according to Igloo.
“We’re on a roll with our collaboration with Iron Maiden — one of heavy metal’s most influential bands of all time,” said Brian Garofalow, Igloo’s chief marketing officer, in a statement in April.
“This Seventh Son of a Seventh Son Playmate is epically designed to honor the iconic album and marks the third cooler we’ve released for Maiden fans as a cool piece of memorabilia they can use tailgating at the Legacy of the Beast World Tour ’22 and beyond,” Garofalow added.
The cooler includes a six-liter carrying capacity, meaning you can comfortably fill the Little Playmate with up to nine cans, though that may differ depending on the amount of ice you add. It also comes with Igloo’s own Thermacool foam insulation inside, along with the easy-to-slide top that opens up to either side of the cooler.
Igloo has worked with the band several times over the years, including two previous cooler releases as part of the official Iron Maiden Playmate Collection with Igloo. Fans can score both the “Number of the Beast” 7-quart cooler — a nod to the group’s third album release in 1982 — as well as a larger 14-quart “Eddie’s” Playmate cooler.
In addition to working with Igloo on its newest launch, the band recently released its 17th studio album, Senjutsu, which debuted near the top of the charts when it debuted back in September of 2021. This fall, the heavy metal crew will continue the North American leg of its tour in support of the new album, with stops at El Paso, Texas, Austin, and Tulsa, Oklahoma in September.