Grateful Dead x Nixon Collection 2021: Shop Watches, Bags, Merch - Rolling Stone
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Grateful Dead Team Up With Nixon for Limited-Edition Watch and Accessories Collection

Comprising seven watches and five bags, the collaborative line brings Grateful Dead artwork to best-selling Nixon styles

Grateful Dead Nixon WatchesGrateful Dead Nixon Watches


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Grateful Dead are expanding their merch catalog with something new: bags and watches courtesy of Nixon.

Available to shop online at, the new Grateful Dead x Nixon line comprises seven limited-edition watches, along with a backpack, convertible duffel bag, beverage sling, crossbody and stash bag.

Each timepiece brings iconic Grateful Dead artwork — including the 13-point lightning bolt, the Dancing Bear and the Steal Your Face lighting skull — to five of Nixon’s best-selling watch styles. The result is a line of stylish, collectible watches with subtle nods to the legendary rock band (as Nixon puts it, “the dead is in the details”).

Starting off the collection is the Grateful Dead Time Teller. Coming in three varieties (each with a different piece of Deadhead artwork), these watches use both the gold and silver versions of Nixon’s minimalist Time Teller watch as a base. The Grateful Dead Light Wave, a sporty analog watch, boasts the classic red, grey and blue 13-point lightning bolt as its face, plus an eco-friendly recycled plastic construction and a solar-charging movement.

nixon grateful dead watch review

Courtesy Nixon

Buy: Nixon x Grateful Dead Watches at $165+

Next is the Grateful Dead Sentry Stainless Steel, which features a 3D Steal Your Face skull logo housed in a water-resistant 42-millimeter stainless steel case. The Grateful Dead Sentry Chrono slightly alters the Sentry Stainless with three 3D Steal Your Face subdials to create a six-hand chronograph.

The collaboration’s final piece, the Grateful Dead Diplomatic, introduces some premium specs: an automatic movement and water resistance up to 200 meters make it fit for real watch enthusiasts. Look closely and you’ll notice custom Grateful Dead numerical indices and psychedelic details housed in the watch’s beefy 46-millimeter case.

nixon automatic watch review

Courtesy Nixon

Buy: Nixon x Grateful Dead Watches at $165+

The bags, meantime, are all made from recycled ocean-bound plastic and designed with a ton of storage space and subtle nods to the Dead.

grateful dead bags nixon


Buy: Grateful Dead Mode Pack at $100

Shoppable now at, prices for the new collection range from $35 to $1,500. Keep in mind that inventory is limited, so be sure to scoop up these watches as soon as possible — whether for yourself or a deadhead loved one.

For more of the best Dead merch, including KEEN sandals and Dancing Bear bobbleheads, click here.


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