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Action star Dolph Lundgren is used to taking his shots in front of the camera, but never quite like this. The 63-year-old Swedish star is the new face of CDLP MOBILITÉ, a new collection of sportswear essentials from the Stockholm-based apparel and accessories brand, CDLP.
The new campaign, shot by Jonas Unger, sees Lundgren modeling a number of looks from CDLP’s fall/winter 2021 capsule, available now at CDLP.com. The actor spends the day in his new CDLP gear, including a matching hoodie and sweatpants ensemble, and a boxy half-zip sweatshirt, with the CDLP logo prominently displayed on the front.
CDLP says Lundgren was the perfect fit for the new MOBILITÉ collection, which celebrates “the mind as much as the body,” per the brand’s description.
CDLP artistic director Christian Larson says he was drawn to Lundgren for “his life experience and philosophy—reinforcing his knack to focus on persona over hype.”
“I try to portray men through a different lens than how they might previously been perceived,” Larson tells Rolling Stone. “My co-founder Andreas was a boxer when he was young and always looked up to Dolph as the ‘ultimate alpha male’ [but] in my conversations with Dolph I saw a completely different side of him,” Larson says. “His perspective on training had transformed from being focused on ‘winning’ to prioritizing feeling good about himself. I found him both strong and very connected to his emotions – the perfect embodiment of our sportswear ethos.”
While CDLP is best-known for its line of premium men’s underwear, the new collection showcases the brand’s foray into athletic wear, with pieces designed for pre- and post-workout. It’s not just for looks either – the brand says it used “technical” materials designed for performance, with mesh ventilation, non-chafing seams and moisture wicking and quick-drying properties. The line is also developed using organic, regenerated and recycled materials.
As for Lundgren, the former martial artist burst into the spotlight with his memorable turn in Rocky IV, though he has been relatively quiet over the last few years. He last appeared on the big screen in 2018’s Aquaman, where he played King Nereus, the father of Amber Heard’s Mera. It seems as though the actor will be back for more though, as he just confirmed a return to the DC Universe last week, by posting a photo of himself on the set of Aquaman 2.