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When first-time winning artists hear their names announced Sunday night during the Grammys, they won’t just be walking away from the ceremony with a golden statue for their mantels — they’ll also get a new Bulova watch on their wrists.
The watchmaker has officially teamed up with the Grammy Awards again for its latest Grammy wristwatch for all the new winners.
Bulova designed the elegant model with humble musical nods, including the stainless steel case and bracelet. After checking the time, if you look a little closer, you’ll notice there’s even a small Grammy logo stamped onto the crown — a subtle tip of the hat to the winner’s big night that they can take with them everywhere. Similar to previous year’s models, the latest version of the Bulova Grammy wristwatch also contains a unique material that you probably won’t find in other watches: the grammium alloy from the awards themselves.
“Our mission is to celebrate music creators and a keepsake timepiece commemorating their first win is an elegant way to accomplish that,” Adam Roth, senior vice president of Partnerships & Business Development for the Recording Academy, said in a release.
Even if you’re not nominated for a Grammy this year, you can still add a music-inspired wristwatch like the new Grammy timepiece to your watch roll. All of Bulova’s timepieces are available to shop on its site, including the stylish Bulova Grammy watch with its stainless steel strap.
This piece comes with an automatic movement along with a 42-hour power reserve, plus an open dial that reveals all the watch’s intricate details on the inside. From its grammium dial and hour markers that look like guitar picks, to a crown that’ll make you feel like you’re tuning your Fender, it’s the kind of watch music lovers will really appreciate, but you probably wouldn’t know it at first glance.
A nice, playful detail that might bring you back to music lessons is the Circle of Fifths design, which places “C” at the 12 o’clock starting position (just like you learned when starting piano) and gives you five-note time marks from there, which perfectly line up with checking how many minutes have passed. The company also says it has a 100m water resistance rating. Collectors can buy it right now from Bulova for $975 before it inevitably sells out.
The 64th Grammy Awards air on CBS starting at 8 p.m. EST on April 3. You can tune in to catch Sunday night’s performances, from Billie Eilish to Olivia Rodrigo, and stream “Music’s Biggest Night” on Paramount+ for free. Viewers can sign up for a free trial, and it’ll only cost you $4.99 each month once that trial ends.