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The best NASCAR merch is a great way to rep your favorite driver, and it makes race day all the more exciting. Plus, if you have a loved one who can’t get enough NASCAR, merchandise makes a fantastic gift, any time of year.
Luckily, there’s a ton of new NASCAR merch available online, from clothing to beverage coolers to die-cast model cars. Outlets like the NASCAR Fanatics web store and Amazon offer a plethora of gear and accessories — almost all of which is available in different versions for each high-level driver.
Whether you’ll be watching the next race at home, tailgating outside the track, or you’re lucky enough to be sitting in the bleachers, read on. Below, we’ve rounded up some of the best NASCAR merch to stock up on right now.
1. Kevin Harvick WinCraft Grave Digger Can Cooler
No matter where you’re watching the race, chances are you’ll have a beverage in hand that needs to stay cold. Made by WinCraft, this officially licensed can cooler features Kevin Harvick’s Mustang printed alongside bold graphics. It’s a great way to show support for “The Closer” — plus your beer or soda won’t go cold.
2. Ryan Blaney Casino 400 Race T-Shirt
T-shirts are a classic piece of merch for a reason. You can rep your favorite driver while watching the game, running errands or hitting the gym. This Blaney T-shirt shows the Penske racer celebrating his win at the 2021 FireKeepers Casino 400 Race. As an officially-licensed tee, you get crisp graphics and a quality build that will last far longer than bootleg merch.
3. Funko POP! NASCAR: Dale Earnhardt
Action figures from Funko POP! are great for just about any fandom — NASCAR included. This little guy is the late, great Dale Earnhardt, Funko-ified, wearing his signature racing outfit and shades. Standing about 3.5 inches tall, the collectible NASCAR figurine is ideal for decorating a bookshelf or desk (with or without the box).
4. GoodYear NASCAR Tire Coaster 4-Pack
These GoodYear tire coasters are a great way to subtly add some NASCAR support around your living room, man cave or den. Each tire coaster is designed to fit a beer can, securing the bottom in a sunken design. They’re actually made by GoodYear and feature an authentic rubber feel (which does double duty to keep the coaster from slipping around). This pack comes with four coasters in total.
5. Chase Elliott Royal Cooler Tote
Here’s a way to transport a stash of cold drinks while showing support for the young superstar Chase Elliot. This officially licensed cooler tote boasts a main compartment that’s heat-sealed, leak-proof and big enough for sixteen, 12-ounce cans. You’ve also got a zippered dry storage pocket on the front, and the whole thing is lightweight enough to carry for a while. On the front is a simple number 9 above Elliot’s signature.
6. Denny Hamlin Die-Cast Toyota Camry
For any fan of Denny Hamlin, this die-cast Toyota Camry makes a great piece of decor. The car is Hamlin’s 2021 model, built at a 1:24 scale, with incredible attention to detail including the FedEx paint job, a fabric window net, an opening hood and a chassis underneath. Set the car on a desk or shelf (and position the wheels however you want) to flex the coolest Camry out there.
7. Kyle Busch 17 oz. Tumbler
It doesn’t need to be race day to enjoy this Kyle Busch tumbler. The mug, which offers 17 oz. of space, keeps coffee, tea or any other drink at optimum temperature thanks to a vacuum-insulated design. Like any other high-quality tumbler, you get a silicone grip and a flip-top for easy sipping and fewer spills. Subtly placed on one side is Kyle Busch’s number, 18, as well as his signature below.
8. Ryan Preece JH Design Louisiana Hot Sauce Jacket
If you really want to feel like a NASCAR driver, check out this Ryan Preece Louisiana Hot Sauce jacket from JH Design. It’s the real deal, boasting embroidered fabric appliques of all the sponsors, a mock neck and contrast trim panels. Rock it on race day to support Preece, or wear it around the city: These authentic racing jackets are actually having a moment in the fashion world with cameos on the backs of stylish folks from Russell Westbrook to Rihanna.