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It’s official: guys are grooming. Gone are the days when all men pretended to be cowboys, letting dry skin, age lines and unhealthy hair run rampant. Today, guys are investing in the best grooming products and reaping the benefits of everything from premium shampoos to specialized trimmers for your downstairs area. The result? Some confident, good-looking dudes.
Luckily for everyone, this increase in men’s grooming has sprouted dozens of new, high-quality grooming brands for men. And when we say men’s brands, we don’t just mean re-branded women’s products from big corporations. Skincare experts have noticed the upwards trend in men’s grooming, and have started designing products specifically for men’s needs. This means we can now pick up things like shampoo with a masculine scent or all-natural deodorant that actually works.
The Best Grooming Products for Men
We rounded up some of the best men’s grooming products in every department – whether you’re looking for clearer skin, a better shave or shampoo for your beard.
1. Port Products Soft Hold Styling Paste
Hairstyling products should be in every dude’s bathroom cabinet. Even if you opt for a more natural look, lightweight styling solutions can provide some subtle control for more good hair days. For example, take this soft hold styling paste from Port Products. It uses natural ingredients such as carnauba wax to tame unruly locks, as well as sea buckthorn oil, basil and spearmint to protect and revitalize hair. You can use a little bit for natural, casual ‘dos, or you can use more to achieve dramatic looks. Because of the healthy ingredients, your hair should also look better in the long run too. Port Products’ styling paste is an easy way to experiment with a variety of looks while keeping your hair looking and feeling great.
2. King C. Gillette Men’s Transparent Shave Gel
Many well-informed guys are trading in their old shaving cream for a shave gel. If you’re not familiar with shave gel, it’s a non-foaming, lubricating shave solution that doesn’t require water and hydrates your skin. Plus, shave gel is typically transparent, allowing you to see what your doing (this is especially good for cleaning up around a beard). Basically, it’s shaving cream’s mellower, healthier cousin. If you’re ready to give shave gel a try, we suggest this bottle from King C. Gillette. The gel boasts hydrating, rejuvenating ingredients such as aloe vera and white tea extract, and it also leaves a nice scent of bergamot, geranium and cedarwood.
3. Aesop Geranium Leaf Body Cleanser
Guys, it’s time to upgrade your body wash. Premium body washes – such as this one from Aesop – not only clean your skin but leave it healthier and smelling incredible. We like this one from Aesop because, like all of the Australian brand’s products, it uses plant-based ingredients and features a mild unisex scent. Ingredients like mandarin orange peel oil and sea salt work to scrub away grime, keep odor at bay and leave you feeling cleaner and more confident after every shower.
4. The Trimmer by Meridian
One of the biggest areas of advancement in men’s grooming is products for your man bits. And unless you’re going for a bushy seventies look, these new products for your privates are worth picking up (about 80% of women agree). Among our favorites is this trimmer from Meridian. It’s designed for below-the-belt use, but also works for back, chest and other body hair as well. The whole trimmer is waterproof and cordless for maneuverability and mid-shower usage, and the ceramic blade is hygienic and replaceable. It’s also engineered to trim smoothly, avoiding those knicks and snags that can happen with normal electric clippers. The Meridian trimmer is an essential grooming tool to keep both you and your partner happy.
5. Dollar Shave Club DSC 4 Blade All Terrain Bundle
Dollar Shave Club shook up the razor blade world back in 2011 and they’re still making some of the best razors around. This four-blade All Terrain razor is one of their best, as it can tackle just about any kind of beard without tugging or irritation (to be clear: more blades do not equal a better shave). Plus, this bundle includes a weighty rubber-gripped handle as well.
6. Brickell Men’s Purifying Charcoal Face Wash
Brickell was created specifically for men’s skin, and after just seven years the brand has quickly become a go-to for many dudes. One of their best-sellers is this purifying face wash that utilizes charcoal, a powerful ingredient that has recently blown-up in the skincare world. Charcoal’s secret is that it absorbs oil and pore-clogging pollutants instead of just scrubbing, leaving your face cleaner and less irritated (plus, it’s completely natural). Like any good face wash, the Brickell also fights dryness with aloe vera and vitamin E. Add a light scent of peppermint, eucalyptus and lemongrass and you’ve got a truly great addition to any guy’s bathroom cabinet.
7. Lumin Ultra-Hydrating Moisturizing Balm
Every guy – no matter the skin type – should be using a great moisturizer every day. It’ll quench dry skin and actually help oily skin as well (when skin is dehydrated it can over-compensate by secreting oil).
If you’re looking for a new moisturizer (or your first), check out Lumin. The brand has only been around since 2018, but, thanks to high-quality formulas and the help of experts from Japan and Seoul, Lumin is already a favorite with well-groomed gents. This moisturizing balm utilizes a few premium ingredients such as apple extract and meadowfoam seed oil to moisturize and refresh just about any skin type. For best results, lather your whole face before bed and then use a bit on particularly dry spots in the morning.
8. Harry’s Post-Shave Balm
Harry’s is another new startup that has made a splash with their men’s-focused skincare lineup. The brand is known for a less-is-more approach to skincare, exemplified by this light, balanced post-shave balm. Using cucumber extract and aloe vera, the balm cools and moisturizes after a shave. You’ll walk away with less irritation and a cool, refreshed feeling face.
9. Ursa Major Natural Deodorant
Health nuts have been critical of regular deodorants for a long time, and normal dudes are finally realizing how right they were. Luckily, there’s hope for healthier, odor-free armpits in the form of Ursa Major. The deodorant is 100% natural, using ingredients like moisture-absorbing kaolin clay, soothing aloe and cooling peppermint. And unlike many natural deodorants, Ursa Major actually smells great and keeps you fresh all day.
10. Baxter of California Daily Fortifying Shampoo for Men
If you’re ready to stop stealing shampoo from your roommate or significant other, try this fortifying shampoo from Baxter of California. It’s designed to strengthen men’s hair using wheat protein and vitamin E to get rid of excess grime without damaging or drying out your mop. Plus, it goes down to the source – your scalp – to hydrate and repair with coconut extract. And the best part? The shampoo boasts a straightforward, masculine scent of peppermint.
11. Polished Gentleman Beard Shampoo
For all the bearded bros out there we recommend a bottle of this beard shampoo from Polished Gentleman. Using natural ingredients like honey, shea butter and rosemary extract the shampoo encourages fuller, thicker beard growth. Polished Gentleman recommends using the shampoo about two to three times a week by wetting your beard, rubbing in a dollop and rinsing. It’s worth trying out whether you’re rocking a serious mountain man beard or some heavy stubble.
12. BRO MASK: Korean Face Mask for Men
Whether you’re looking to curb an acne breakout, reduce signs of aging or just relax after a day of work, face masks are great to have around. This Bro Mask from Korean Brand Jaxon Lane is one of the best options for men, boasting powerful ingredients for stopping acne and rejuvenating facial skin. They alter the normal, women-focused face mask by introducing a larger, two-piece design that fits men’s faces – even with a beard.