Best Celebrity Beauty Brands 2020: Haus Labs, Rare Beauty, Fenty, MDNA - Rolling Stone
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From Tattoo Balms to Bronzer, Here’s What to Buy From the Best Musician-Backed Beauty Brands

Jennifer Lopez, Halsey, and Rihanna are just a few chart-toppers who’ve recently founded best-selling lines

lady gaga haus labs reviewlady gaga haus labs review

Haus Labs

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It makes sense to look to celebrities for beauty advice — after all, they’ve logged a lifetime of sitting in hair and makeup chairs. Musicians are also cashing in on what they’ve learned from the pros, and launching lucrative cosmetics, skincare, and hair care lines in their own names.

The best celebrity beauty brands give fans a chance to get a piece of their favorite singers off-stage, while supporting their non-musical entrepreneurial endeavors.

The latest among the entrepreneurial pop star set to debut a beauty brand is Halsey, who dropped her vibrant cosmetics line, About Face, on January 25th after teasing the brand for months on Instagram. Jennifer Lopez also rang in the new year with a virtual New Year’s launch party to toast JLo Beauty, which arrived January 1st and is now available at Sephora. And those looking to unlock the secret to Alicia Keys’ no-makeup complexion (without cosmetics) can also snap up her new skincare line, Keys Soulcare, which arrived in December 2020.

Check out some of our favorite celebrity beauty brands helmed by chart-topping artists, including Kesha, Lady Gaga, Madonna, Rihanna, Selena Gomez, and even David Lee Roth (that is not a typo). Here’s what to shop from the best celeb brands online.

1. JLo Beauty by Jennifer Lopez

This brightening serum promises deep hydration for all skin types, thanks to JLo Beauty’s proprietary olive complex, a blend of extra virgin olive oil, fermented oil, leaf extract, and squalane designed to address signs of aging. It also contains Japanese rice sake and yeast-derived ferments for a soft and vibrant visage. The entire brand is Leaping Bunny certified, so its formulas are cruelty-free, vegan, and free of parabens, phthalates, mineral oil, dyes, and fragrance.


Best Celebrity Beauty Brands


JLo Beauty That JLo Glow Serum with Olive Complex, $79, available at Sephora

2. About Face by Halsey

After stringing along social media-savvy beauty buffs for months, Ashley Frangipane, a.k.a. Halsey, revealed that she’s the face and founder behind colorful new cosmetics line, About Face. The cruelty-free label quickly established its signature aesthetic of “multi-dimensional makeup for everyone,” such as shimmering highlighters in powder, liquid, and stick form; matte lipsticks; and more.

For those seeking more experimental looks, the brand’s versatile eyeshadow sticks come in pearly and matte options, and in statement-making shades such as chartreuse, ginger, pollen, robin’s egg blue, pink ice, and others. The brand also launched its Anti-VDay collection of super-saturated mtte lip colors and sticks in fire red, mauve, neon pink, and eggplant.

About Face

About Face Shadowstick, $21, available at About Face

3. Keys Soulcare by Alicia Keys

When Alicia Keys swore off makeup in 2016, she helped to empower fans to embrace their own skin. The next step in that mission? The Grammy-winning musician teamed with drugstore brand E.l.f. Cosmetics to debut Keys Soulcare, her first line of wellness-focused, ritual-inspired beauty products. The cruelty-free brand is comprised of dermatologist-developed skincare and self-care essentials, including a nourishing face cream, a purifying sandalwood-scented face mask concocted with hydrating Manuka honey, an obsidian face roller for de-puffing, and a sage and oat milk candle.

Best Celebrity Beauty Brands


Keys Soulcare Harmony Mask, $28, available at Ulta

4. Haus Laboratories by Lady Gaga

Launched in 2019 on Amazon Prime Day, Lady Gaga‘s Haus of Laboratories beauty line is comprised of gender-neutral cosmetics for transforming into Mother Monster-approved looks. The vegan and cruelty-free collection features show-stopping eyeshadow palettes in glittering shades, vibrant lip colors, liquid eyeliners, and more, all created to inspire “self-expression and invention,” per a release.

Best Celebrity Beauty Brands - Haus Laboratories by Lady Gaga


Haus Laboratories Haus Party Best Sellers Set, $43, available at Amazon

5. Fenty Beauty by Rihanna

Rihanna‘s Fenty Beauty was a smashing success when it debuted in 2017, thanks to its inclusive range of cosmetics available in over 50 shades. The makeup line features lightweight formulas and includes products for eyes, lips, face, and body, including foundations, powders, liquid eyeliners, lipsticks, bronzers, and much more, plus beauty tools and brushes. The brand’s convenient online shade finder also makes it easy to match your skin tone.

Best Celebrity Beauty Brands - Fenty Beauty


Fenty Beauty by Rihanna Soft Matte Complexion Essentials, $81, available at Sephora

6. Fenty Skin by Rihanna

Cruelty-free Fenty Skin is the latest addition to the superstar-turned-entrepreneur’s lifestyle empire, joining LVMH-owned sister brands Fenty Beauty, lingerie line Savage X Fenty, and luxury fashion house, Fenty. The gender-inclusive clean skincare label launched earlier this year with multi-tasking and refillable products that work effortlessly together, including a cleanser, toner serum, and SPF 30 moisturizer.

New to the lineup is the Instant Reset cream, an overnight gel that promises to reduce fine lines, wrinkles, and dark spots and decrease the size of pores. The brand is available exclusively on

Best Celebrity Beauty Brands - Fenty Skin

Fenty Skin

Fenty Skin Start’rs Full-Size Bundle, $75, available at Fenty Skin

7. Rare Beauty by Selena Gomez

Following the release of her album, Rare, in January, Selena Gomez dropped her much-anticipated makeup line, Rare Beauty, at Sephora in September. The products come in stylish packaging and everything is under $30, including lightweight and breathable foundations (which come in nearly 50 shades), blush, concealers, powders, lipsticks, eyeshadow palettes, beauty tools, and more cosmetics in inclusive colors.

Best Celebrity Beauty Brands


Best of Rare Beauty Lip and Cheek Set, $28, available at Sephora

8. Hers + JLo

Before launching JLo Beauty, Lopez also debuted an exclusive collection of hair care products J. Lo’s first collectionwith women’s wellness company, Hers. The artist helped develop the California coast-scented Rapid Repair Hair Mask, which features keratin and hydrating ingredients to repair damaged strands; and the soothing Detox Scalp Scrub, which is made with sugar scrub, aloe extract, and salicylic acid for breaking down product buildup, oil, and dead skin. They’re formulated without parabens, phthalates, and sulfates.

Best Celebrity Beauty Brands


Hers + JLo Rapid Repair Hair Mask, $22, available at Hers

Hers Rapid Repair Hair Mask, $22, available at Hers

9. M·A·C Cosmetics Viva Glam with Rosalía

M·A·C Cosmetics continues its tradition of teaming with musical artists in its latest collaboration with Grammy-winning Spanish singer Rosalía. The newly-appointed brand ambassador’s limited edition VIVA GLAM 26 lipstick was inspired by her “iconic red looks and signature Spanish style,” and all proceeds will benefit the M·A·C VIVA GLAM fund, which supports HIV/AIDS and LGBTQ+ communities as well as female empowerment initiatives.

rosalia viva glam mac lipstick


Rosalia x M·A·C VIVA GLAM Lipstick, $19, available at MAC Cosmetics

10. Kesha Rose Beauty by Kesha

Kesha teamed with cruelty-free and clean cosmetics brand Hipdot on a collection that’s “about embracing who you are [and] expressing yourself while we stand fearlessly together to celebrate our differences.” Priced from $26 to $36, the line was inspired by intergalactic hues and features a 12-shade eyeshadow palette, a lipstick and gloss duo, and two-sided liquid eyeliner. (Collectors sets have since sold out.)

Best Celebrity Beauty Brands - Hip Dot

Hip Dot

Kesha Rose Trio, $60, available on Hipdot

11. Ink Tattoo Care by David Lee Roth

Van Halen frontman (and former part-time EMT) David Lee Roth teamed with business partner and Tattoodo co-founder Ami James for Ink, a line of tattoo-focused skin care products. The brand is comprised of fragrance- and cruelty-free balms, moisturizers, and SPF 50 sunscreens, all formulated to keep ink looking as new as the day you got it. They’re also made without parabens, artificial dyes, petroleum, and mineral oil.

ink brightening balm



Ink Brightening Balm, $24.95, available at Amazon

12. MDNA by Madonna

After debuting in Asia in 2014, Madge’s luxury skincare line, MDNA, arrived in the U.S. in 2019. The company (which shares a name with the OG pop queen’s 2012 album) uses Japan’s innovative techniques and “miraculous” thermal water sourced from Montecatini, Italy. Think best-sellers including the multi-tasking Reinvention Cream that’s packed with plant stem cells for bringing visible radiance back to the visage, and restorative eye masks that de-puff and soothe. The Madonna-owned brand’s face and body-contouring Beauty Roller is also quite the hit.

Best Celebrity Beauty Brands - MDNA Skin


MDNA The Trinity Rehydrating Revival Trio, $175, available at MDNA

In This Article: Beauty, RS Recommends, Skincare


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