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Millions of people are expected to shop Amazon’s Prime Day event this week, but a number of other big-box retailers and online sites are offering up competing deals and sale events, in an effort to get a piece of the action.
According to Sara Skirboll, a Shopping and Trends Expert at RetailMeNot, consumers will have a lot of choice this week when it comes to shopping online. “Yes, Prime Day is an Amazon-exclusive event,” she says, “but competitors are eager to tap into the wallets of shoppers who are already online that day looking to spend.” Skirboll says RetailMeNot noted 200 retailers getting in on the Prime Day action last year, with stores like Target, GameStop and Walmart leading the charge. Even more non-Amazon sites are expected to offer some sort of sale or discount this year.
If you’re looking to score a deal on a product you’ve been eyeing for months (say, a top robot vacuum or pair of wireless headphones) Skirboll says this is the week to shop online. “According to our research, retailers are significantly more likely than they were in 2019 to say they will offer their deepest discounts during Amazon Prime Day rather than Black Friday or Cyber Monday weekend this year,” she says. The RetailMeNot data shows 46% of merchants ready to make a deal with lower prices this week, compared to only 38% who dropped prices during Prime Day last year.
And while consumers can always take the “wait and see” approach and hope for better prices on Black Friday, Skirboll says there’s another benefit to shopping early, aside from snagging a deal: “While there’s a possibility Black Friday will offer a slightly better deal on certain items, for many shoppers the security of knowing they got the items they needed (and still at a great price) is worth the extra spend.”
What Are the Best Prime Day Alternative Sales to Shop?
There are hundreds of sites offering deals and discounts this week, in addition to Amazon. We’ve done the research and rounded up the best sales to shop.
1. Target “Deal Days”
Target is launching its “Deal Days” on October 13 and 14 — the same days as Prime Day. Target says shoppers can expect hundreds of thousands of deals, including new savings on top electronics, home decor (including 40% off select furniture), toys and beauty. Halloween costumes are also buy one, get one free, and fall decor is marked down across the site right now too.
Among the best Target deals: save $150 on Beats Studio3 Wireless Headphones — now just $199 on Target.com (Amazon still has them for their regular price of $349.99). Plus: save $80 on the Eufy RoboVac 35C — the sleek new robot vacuum is just $169 at Target (It’s $202+ on Amazon). We also spotted this Westinghouse 55” 4K Roku TV for just $249 (a savings of $130) and one of the best Target TV deals online.
Unlike Amazon, which requires you to sign up for an Amazon Prime membership to score the best days on Prime Day, Target’s deals are open to everyone — no membership fee required. See the best deals here on Target.com.
2. Walmart “Big Save” Event
Walmart’s “Big Save” event runs till October 15 — a full day longer than Prime Day. Get up to 50% off toys, 20% off electronics, up to 33% off video games and up to 50% off clothing and accessories (including huge discounts on Levi’s, Champion and Eddie Bauer, plus Nike sneakers starting at $32).
Among the other top Walmart “Big Save” deals: We spotted the Instant Pot for just $49, robot vacuums for $99, and flat-screen LED TVs for just $88. Also: Walmart somehow has a whole stock of Gucci sunglasses online starting at just $149 (we won’t tell if you won’t).
Shoppers will also get free two-day shipping on orders over $35 and next-day in-store pickup on select items. See the best deals here on Walmart.com.
3. GameStop 1UP Sale
Some of the best deals on gaming and collectibles can still be found on GameStop. The site’s “1UP Sale” runs until October 14 and features special four-hour flash deals that offer savings on everything from video games to merch. Among the deals we spotted: Fallout toys from $4.99, brand new games from $27.99 and refurbished Xbox consoles from $149.
They also have a “Buy More, Save More” deal on collectibles, and a “Buy 2 Get 2 FREE” deal on pre-owned software (less than or equal to $29.99). If you’re looking for unique Halloween costumes, GameStop is also offering 20% off all costumes until October 14. See the best deals here on GameStop.com.
4. Nordstrom Clearance Event
Nordstrom typically discounts most of its inventory during its big Anniversary Sale, but they’re putting a ton of items on sale this week with an additional 25% off clearance. For two days only, score up to 60% off on clothing, shoes and accessories (excluding designer) – in stores and online.
The clearance extends to men’s and women’s apparel, kids clothing and home goods too. See the best deals here on Nordstrom.com.
5. The Home Depot Flash Sale
The Home Depot has its “Fall Savings” event happening now but the discounts get larger during its surprise flash sale from October 13 to 15. For 72 hours only, save 50% on select furniture, decor items, kitchenware and more. Halloween decorations are also on sale. Get fast shipping and free delivery on millions of items. See the best deals here on HomeDepot.com.
6. Shop Disney Halloween Sale
If you’re looking for that perfect Halloween costume, shopDisney has Halloween costumes, accessories and decorations for up to 40% off right now. Discount applies to costumes for kids and adults, and also Disney’s new range of adaptive costumes (see our review here).
If you’re getting a head-start on holiday shopping, shopDisney also has a ton of gift ideas, toys, stuffed animals and decor items available right now. See the best deals here on shopDisney.com.
If you’re looking for a pair of sunglasses, reading glasses or prescription frames, you’ll want to shop GlassesUSA’s huge sale this week, which gets you 65% off frames with basic Rx lenses included! Use code PRIME65 to get the discount, which can be applied to optical frames and sunglasses too.
GlassesUSA also has a number of BOGO frames — buy one, get one free — and a huge selection of frames on clearance too. Plus, get fast, free shipping to your doorstep. See the best deals at GlassesUSA.com.
Uniqlo has discounted some of its most popular pieces this week, with men’s Ultra-Light Down Parkas for just $59.90 and luxe cashmere sweaters for just $89. A ton of colors are available for both, in sizes XXS to 3XL. Button-down shirts, meantime, are just $19.90 this week, with solid colors, oxfords and prints all on sale.