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It’s official: Amazon is moving back its biggest shopping day of the year. The online giant has confirmed that Prime Day 2020 will take place October 13 and 14. See all the latest Prime Day deals and offers here.
Amazon launched Prime Day in 2015 as a one-day shopping event, with the e-tailer and its merchants slashing prices on thousands of items across the site. Typically held in July, Prime Day has since expanded to include 48 hours of deals, with Amazon Prime members getting early access. Amazon says sales from Prime Day 2019 surpassed the previous Black Friday and Cyber Monday combined, with Prime members purchasing more than 175 million items during the event.
Amazon typically discounts its family of Alexa-enabled devices and smart home accessories during Prime Day. Last year’s best-sellers included the Echo Dot and the Fire TV Stick 4K, both of which were marked down in price.
A report in Reuters earlier this year revealed that with Prime Day pushed back, Amazon now has “five million extra devices it would have expected to sell sooner,” citing an internal memo to executives. Reuters said the memo spelled out a “potential $100 million hit from excess devices [Amazon] might now sell at a discount.”
The only way to secure the best Prime Day deals and get the latest offers is to be an Amazon Prime member. The site is currently offering a 30-day free trial to Amazon Prime, which includes unlimited access to Prime Video, free books through Prime Reading, and free music streaming through Amazon Music Unlimited. See a full list of the best Amazon Prime benefits here.