Gibson Generation Collection - Rolling Stone
×
Home RS Recommends Electronics
Branded Content

Introducing the Gibson Generation Collection: A New Line of Acoustic Guitars Purpose-Built For Players To Hear More of Themselves

Handmade at Gibson Acoustic in Bozeman Montana, the collection features four different acoustic guitars that offer an immersive sonic playing experience worthy of all levels of players

Gibson

Above: the Gibson Generation Collection of acoustic guitars.

Watch the Gibson Generation Collection video: HERE.

Explore the Gibson Generation Collection on Gibson.com: HERE.

When it comes to musical instruments, there are few designs more elemental and timeless than the acoustic guitar. With just a hollow wood body, a wooden neck and fretboard and a few choice pieces of metal and plastic, the instrument has fueled music creation for centuries, and remains a staple of rock, pop, folk, blues and myriad other styles to this day.

Similarly, for much of that time Gibson, the legendary 128-year-old instrument maker, has crafted some of the most iconic acoustic guitars in history. Today, Gibson continues to build popular and enduring designs like the J-45, the J-200, and The Hummingbird. At the same time, the brand is pushing forward into new and imaginative acoustic guitar territory – proving that in the right hands, even the most traditional of instruments can serve as a platform for innovation in sound and style.

The brand-new Gibson Generation Collection is the latest example of Gibson tapping into its distinctive history in the service of designing guitars for the modern era. The four acoustics in the Generation Collection – the small-bodied G-00, the slope-shouldered G-45, the cutaway-equipped G-Writer, and the Jumbo-sized G-200 – are constructed around an innovative side sound hole design that projects sound up toward players. Meaning that, for the first time, guitarists are hearing exactly what their audience is hearing. This sound hole, which Gibson has dubbed the Player Port, was developed from a long-lost 1964 blueprint discovered in the Gibson archives, which illustrated a guitar with a sound hole built into the side of the body.

Learn more about the Gibson Generation Collection: HERE.

Gibson

Explore the new Gibson Generation Collection on Gibson.comhttps://www.gibson.com/en-US/generation.

“Gibson’s historical items and archives have moved so many times that it’s a wonder we have anything left at all,” says Mat Koehler, Senior Director of Product Development at Gibson. “But a lot of amazing things still exist from Gibson’s golden era, like this blueprint, which I believe has to be the first documented use of a side port on a guitar.”

Gibson

Above: the small-bodied Gibson Generation Collection G-00.

Watch the G-00 video: HERE.

Perhaps too unconventional a concept for 1964, the side port-equipped model never went into production, and soon faded from memory. Until now. The new Gibson Generation guitars incorporate an updated version of the original 1964 side port concept into the Player Port design, providing players with a next-level immersive sonic experience. In addition to the sound being projected out at the listener via the traditional sound hole in the top of the guitar, the Player Port, on the side of the body, directs it right at the player. “As a result, you can hear more of yourself than ever before,” says Cesar Gueikian, Brand President, Gibson.

Koehler likens the effect to “wearing in-ear monitors and having a microphone in front of your guitar. It’s that different of a playing experience. The first time we tried out a prototype, we were blown away by what we were hearing.” And the benefit is not just in performance. “If you’re sitting in your room practicing, or even just learning guitar for the first time, hearing all of those nuances in your playing is going to help you in your development.”

Gueikian stresses that, true to their name, these acoustics were designed with a “new generation” of player in mind. Meaning that in addition to groundbreaking features like the Player Port, other design aspects – thinner bodies, slimmer neck profiles, and a flatter fingerboard radius – were incorporated to provide an overall easier playing experience. Combined with the immersive sonics, the result is a guitar that you want to sit with longer, helping to spark creativity and a desire to further explore and hone your skills on the instrument.

Gibson

Above: the Gibson Generation Collection G-45 acoustic guitar.

Watch the G-45 video: HERE.

“The slimmer build, along with other little tweaks, make it a little more comfortable than a vintage-style acoustic guitar,” Koehler says. “These are small changes that really modernize the build and make the instrument more comfortable to play than most other acoustics in the marketplace.”

And the Generation guitars achieve this with the added benefit of being offered at an affordable price point. Like all Gibson guitars, all four models are USA-built at Gibson’s Bozeman, Montana, craftory and are constructed of premium solid woods, including Sitka spruce tops, walnut backs and sides, “a beautiful, sustainable and great-sounding wood,” Koehler adds, utile necks and striped ebony fingerboards. The G-Writer and G-200 guitars also add in an LR Baggs Element Bronze pickup system for easy amp plug-in and-play.

Gibson

Above: the Gibson Generation Collection G-200 acoustic guitar.

Watch the G-200 video: HERE.

Gibson

Above: the Gibson Generation Collection G-Writer.

Watch the G-Writer video: HERE.

“For Gibson, innovation is not just a new guitar feature or new electronics,” Gueikian adds. “It’s also about creating a premium made-in-USA Gibson guitar at an accessible price.”

And indeed, these are classic Gibson guitars through-and-through. “The goal was not to reinvent the wheel, but to improve the creating and performing experience for the player,” Koehler says. “So the best part is that even with the Player Port and the other modern features, the Generation guitars still sound intrinsically like a Gibson.”

Tradition and innovation, all wrapped up in a great-sounding, easy-to-play and affordable acoustic. More than a century in, this continues to be the Gibson way. “Orville Gibson started this whole thing in 1894 with analog innovation and respecting the value of an instrument as an artistic tool,” Koehler says. “And that’s what we keep in mind with every new guitar we offer: How can we innovate in a way where it still ties into the Gibson legacy, but also has slight improvements for today’s player? And I think we really hit that balance with these new acoustics.”

“This is an idea that began in Gibson’s golden era in 1964 and is now being put into practice in 2021,” Gueikian says. “We always talk about leveraging our iconic past to lean into the future, and the Gibson Generation Collection acoustics feel like the ultimate expression of that belief.”

Gibson Generation Collection:

GIBSON.COM/GENERATION

In This Article: brandedcontent, GibsonDecember

Newswire

Powered by
Arrow Created with Sketch. Calendar Created with Sketch. Path Created with Sketch. Shape Created with Sketch. Plus Created with Sketch. minus Created with Sketch.