Best Black Friday Deals 2020: Apple, Amazon, Microsoft, Target Sales - Rolling Stone
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Here’s Every Black Friday Deal Our Editors Are Shopping This Year

Shop early and save on a 4K TV, computer, speakers, headphones, or smart home accessories

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Products featured are independently selected by our editorial team and we may earn a commission from purchases made from our links; the retailer may also receive certain auditable data for accounting purposes.

Black Friday is happening on November 27 this year, but major stores have already started posting early deals. By getting your holiday shopping done now, you won’t have to worry about shipping delays or last-minute  deadlines.

Top deals this year include huge savings on 4K Smart TVs, brand name vacuums and smart home devices. We’ve also listed deals on brand name laptops, headphones and speakers — many from brands that rarely offer discounts.

Retailers have also started posting deals on Apple gear, which is especially impressive since the store doesn’t participate in Black Friday on its own.

We’ll be updating this page in the lead up to Black Friday and Cyber Monday, especially during that weekend, so bookmark this link and come back often. And as always, these deals move fast, so you’ll want to snatch them up and add to cart before the items are all sold out.


Amazon is your best place to start your early Black Friday shopping with thousands of deals and discounts.

A reminder: Amazon Prime members get access to exclusive savings and new deals every day, including Black Friday and Cyber Monday. Get a 30-day free trial to Amazon Prime here to score the discounts.

You’ll want to start your sleuthing on Amazon, as the online giant will continue to update its early Black Friday deals in popular categories. We’ve highlighted some of the top deals here. Keep scrolling to see the rest of our picks.

BEST DEAL: Take $59 off the new Apple AirPods Pro — now $199.99

BEST DEAL: Get an HD Ring Video Doorbell 3 for $139 — its lowest price ever

BEST DEAL: Snag a Fire TV Stick 4K for $29.99; that’s $20 less than normal.

GOOD DEAL: Save $65 on an Echo Show 8, Amazon’s Echo device with an HD screen. Its camera lets you place video calls very easily.

GOOD DEAL: Polk’s Command Sound Bar is $100 off.

GOOD DEAL: Get $70 off the Ring Video Doorbell Pro — now just $179.99.

FREEBIE DEAL: Get a 30-day free trial to Audible and get instant access to the world’s largest collection of audiobooks, including new releases. Your free trial gets you any audiobook and two Audible Originals to keep, even if you cancel your membership. Get the free trial here.

Beat’s Solo3 Wireless On-Ear Headphones are $80 off, just $199.95 right now.

Sony’s high-end X750H 55-inch 4K smart TV is $280 cheaper than usual.

Bose’s QuietComfort 35 II wireless noise-cancelling headphones are $100 off.

Samsung’s Galaxy Buds+ totally wireless earbuds are $40 off.

Apple’s previous-generation MacBook Air is $100 off.

iRobot’s Roomba E5 Robot Vacuum is just $249 at the moment.

Get a Blink Mini 1080P security camera for $24.99.


Abbio makes modern, timeless cookware, including staples like skillets, pans, and a stock pot. These are the tools anyone who cooks needs, and right now you can save 25% sitewide with no restrictions if you use the promo code ABBIOBF25.


Save up to 50% on shoes, sweatshirts and more at Adidas — no promo code necessary.


Adorama is holding a huge Black Friday sale on cameras, lenses, and other home electronics right now. Shop the deals here.


This startup’s stationary, cards, photo books, calendars, and prints make excellent holiday gifts. Save 10% on all orders, 15% on orders over $100, and 20% on orders over $175 with the promo code VERYMERRY.


Get Audible Plus for $4.95 per month (normally $7.95) for six months plus a free $10 Amazon credit if you subscribe today.


Save $40 on the company’s fourth-generation Smart Lock, a Wi-Fi-enabled deadbolt you can attach to most front doors to keep your home safe.


Get $20 off any purchase over $70 and $60 off any purchase over $200 — no promo code required.


Save $200 on the company’s high-end 32-inch 4K monitor, complete with speakers, FreeSync technology and support for HDR.


The New York City electronics mega store’s massive Black Friday sale includes discounts on computers, tech accessories, cameras, phones, headphones, speakers, and more. No promo code required.


The popular bookseller is offering 50% off all Criterion Collection DVDs and Blu Rays as part of its Black Friday deals.


Black Friday is one of the best times of year to score deals on mattresses. Direct-to-consumer brand, Bear Mattress is offering 20% off their entire inventory PLUS 2 FREE Cloud Pillows when you use the promo code FALL20 at checkout. See mattresses here.


The computer accessory maker is offering 25% off site wide when you use the promo code BF2020 at checkout.


As always, Best Buy will have a ton of deals on electronics, like TVs, cameras and gaming consoles.

BEST DEAL: Just $229 for a TCL 50-inch 4K smart Android TV.

BEST DEAL: Get $200 off the Linksys Velop Tri-Band Three Pack in Black (regular $399.99)

GOOD DEAL: Save $350 on the Microsoft Surface Pro 7, now just $599.00.

GOOD DEAL: Samsung’s 8-inch Galaxy Tab A with 32GB of memory for $99.99.

GOOD DEAL: Save $18 on Sylvania’s 1080P dash cam.

Get an ASUS ROG 15-inch gaming laptop for $1,249.99 (normally $1,579.99)

ASUS’s 23.8-inch full HD monitor is made for gamers and $80 off.

Get Logitech’s G935 gaming headset with virtual surround sound for $119.99.

Save $20 on Apple’s newly-released Apple Watch Series 6 smart watch.

Canon’s PowerShot G7 X Mark II Digital Camera is $130 cheaper than normal right now.

You can save $200 on Garmin’s Fēnix 5X Plus Sapphire Smart Watch.


Bonobos has quickly become one of the go-to stores to shop for men’s clothing, and you can save 30% off site wide by using the promo code FRIDAYWEEK at checkout.


The bedding company makes the softest sheets ever, and you can score them for 25% off if your order is higher than $150.


Save up to 50% off at Bose, with free shipping and free returns. The company’s QuietComfort 35 II wireless headphones are $150 off, and its Solo 5 sound bar is just $149.95. We also recommend its Home Speaker 300, which is just $199.95 (regularly $259.95).


Get 25% off all electric toothbrushes when you use the promo code BF25 at checkout.


The startup’s aluminum Bluetooth keyboards can turn an iPad feel more like a MacBook Pro. You can save up to $70 on one if you shop now.


Casetify’s popular collection of colorful phone cases, watch bands, tech accessories and more are on sale for Black Friday and Cyber Monday. Use promo code ROLLINGSTONE15 to get 15% off your entire order. Start shopping here.


The legendary camera maker has released a slew of excellent deals on its latest hardware. You can save $100 on an EOS Rebel SL3 DSLR on Amazon, get an IVY CLIQ2 Instant Camera for $80 at Target, or score a Canon EOS 6D Mark II for $300 off at Adorama.


Need an upgrade to your bedroom? Casper is offering up to 30% off bundles, 15% off mattresses, or 10% off pillows, bedding, or more. Shop the deals here.


Save 10% on orders over $225, 15% on orders over $450, and 20% on orders over $525 with no promo code required.


This company’s luxury leather accessories will help your devices stand out. You can take 30% off site wide and get a free monogram on any gear you purchase.


The online learning platform is offering one free course, or a free month to study a multi-course specialization until December 4.


Save 25% off several subscription boxes when you use the promo code BLACKFRI at checkout.


Looking for a new laptop or desktop computer? Dell has a ton of promotions in place as part of its Black Friday sale. You can shop all the deals here.


Get up to $200 off best-selling vacuums and fans at Dyson. You can keep track of the latest deals here, but the two deals you need to know about are a $150 discount on its V8 cordless vacuum, and $100 off its TP02 cooling fan and humidifier.


This audio company’s CineHome II Pro wireless surround sound system is one of the best sounding compact home theater bundles we’ve tested. It’s currently $100 off on Amazon.


Epson has a bunch of great Black Friday deals on its latest tech. You can save $100 on its EpiqVision Mini EF12 1080P projector, and $300 on its Home Cinema 2250 3LCD 1080p Projector.


Get 10% off your first order no minimum purchase required. Everlane’s stylish clothes are designed for comfort, and their current collection will keep you warm this winter.


Save up to 50% on a fitness tracker or smart watch — no promo code required.


Save 15% on a new pair of glasses by using the promo code DIGIN at checkout.


One of our picks for best standing desks, the Flexispot is $100 off at Amazon today. Regularly $319.99, it’s on sale for just $219. The height-adjustable desk goes up to 48 inches in height and can hold up to 132 pounds of weight. Get the deal here.


The famed watch company has slashed the prices on its fourth-generation smart watches, which start at $99.


The company’s jeans, shoes, and shirts will quickly become staple pieces of your wardrobe, and right now you can save 30% site wide with the promo code BLACKFRIDAY30.


Garmin’s flash sale can save you up to $150 on a running watch, GPS watch, GPS, or fitness tracker. You’ll also get free shipping on all orders over $25.


We’ve written about our love for GlassesUSA before and that extends to their Black Friday sale too. Get 30% off designer frames and free Rx lenses with code BRANDS30. The deal includes free shipping to your doorstep too.

Get  65% off select frames for eyeglasses and sunglasses with free Rx lenses and free shipping using code BLACK65. See all the deals here.


Google has slashed the prices on its best smart home tech, offering a $20 discount on the Google Nest Mini, $30 discount on the Google Nest WiFi Router, $50 discount on the Nest Hub Max, and a $250 discount on the Google Home Max


Get 20% off any order over $100. This is the first sale the well-known cookware company has ever had, so it’s an especially good deal.


Save up to 25% on new accessories for your laptop, tablet, or desk.


The musician’s store of choice is offering over 1,000 discounts on instruments, recording equipment, and audio gear throughout the entire week. No promo code required.


Get 15% off candles site wite with the promo code HOLIBURN.


The company’s smart, 32-inch full HD TV is just $139.99 right now — that’s $60 cheaper than usual.


If you’re planning on upgrading your home this winter, you can save up to 40% on overstock items at The Home Depot. This includes tools, home decor items, and furniture. Shop the full sale here.


If you need some new formal ware (think slacks, button-ups, and shoes) for the holiday season, you can get an suit for $289.99 — that’s $100 less than usual.


Save $144 on the Insta360 ONE R, a 360-degree camera that can record video at higher-than-4K resolutions.


Many models of the famous multicooker are on sale, but we’re highlight two deals that stand out. The Evo Plus is a 9-in-1 6QT model is $50 off, and the Wi-Fi-enabled 8-in-1 6QT model is only $90. Both can replace many single-use gadgets in your kitchen and save you space.


The company’s Black Friday sale has speakers and headphones marked down by up to $100. The standout deals include a $50 price cut to the JBL Flip 4 and $75 off the LIVE 300TWS totally wireless earbuds.

J. Crew

Save 50% on all purchases with the promo code and 60% sale styles with the promo code FRIDAY at checkout.


Klipsch is throwing a massive sale, with discounts of up to 50% on its audiophile speakers, which now start at just $99.99.


Save 40% on all sunglasses and 20% off apparel, goggles, and customized items at Knockaround. The company is also offering free shipping on all items.


Layla Sleep is offering up to $200 off its hybrid mattress, and including a bundle (two pillows, one sheet set, one mattress protector) with every purchase.


Lots of great deals on laptops and tablets for work and gaming with a ton of deals already live. And you’ll want to keep checking for daily doorbuster deals. Browse current deals here.


Save 20% on contact lenses with the promo code FRIDAY20 and 40% replacement lenses, eyeware, or sunglasses with the promo code BLACK40. 


A ton of men’s, women’s, and kids clothing deals are live now, with over 82,000 items to choose from. See all deals here.


Get a free gift membership if you sign up for an annual subscription to Masterclass before November 30.


You can save up to 50% on mattresses from a variety of reputable brands and get free shipping on every purchase.


Microsoft is offering a bunch of great Black Friday deals. You’ll find its best offerings so far below.

BEST DEAL: Save up to $300 on select Surface Laptop 3 models.

GOOD DEAL: Save up to $70.99 on the Surface Pro 7, an ultra-light and versatile tablet.

GOOD DEAL: Get $60 off JBL’s Reflect Mini Bluetooth Sport Earbuds.

GOOD DEAL: Get a Samsung Galaxy Note 20 for as little as $749.99.


Get three free months of service when you sign up for a three month plan at Mint Mobile.


Moft’s flexible laptop stands are a work from home staple, and you can save up to 30% on the entire collection right now.


Molekule makes some of the best air purifiers, and right now you can save $60 on its Air Mini and $100 on its Mini+ models at Amazon.


Monos’ premium luggage is a must-have for frequent travelers due to its durability and sleek look. You can save up to 35% on every piece by using the promo code EARLYBF2020 at checkout. Shop the entire selection.


Monoprice is one of the best places to score great deals on tech accessories all the time, but its Blowout Sale cuts prices by up to 80%. The company’s house brand makes excellent audio gear, so we’re highlighting those deals below. You can shop the whole sale here.

Save 5.1.2 surround sound speaker system for $179.99

Get a pair of Hi-Fi over-ear headphones for $22.99.


Save 15% off site wide and up to 60% off some items, no promo code required. This startup’s desk accessories will help organize your home office, and we’re especially fond of its single monitor desk mount.


Nest is offering 25% off site wide, no promo code required. We’re especially fond of the company’s authentic Egyptian cotton sheets.


Nike is already offering dozens of discounts on men’s, women’s, and kids styles. Right now you can get an additional 50% off already on-sale merchandise at


The popular smart photo frame is a hot ticket item this season, and we’ve spotted them on sale over on Amazon.

Get the Nixplay Smart Photo Frame (9.7 inches) 2K Black for 13% off. Now just $243.90.

The Nixplay Smart Photo Frame (10.1 inches) Black is just $177.13.

See more Nixplay Black Friday offers here.


Nintendo rarely discounts its first-party games, which is why its current digital game sale on Amazon is such a big deal. Right now you can get a $20 discount on The Legend of Zelda: Link’s Awakening , Super Mario Maker 2, Luigi’s Mansion 3, and Yoshi’s Crafted World.


Nomad makes some of our favorite tech accessories, including iPhone cases, Apple Watch straps, durable cables, and multi-device charges. You can score a 30% discount site-wide right now, no promo code required. We especially recommend the company’s Base Station Pro multi-device wireless charger. A select group of accessories from its Vanlifer collection are currently 40% off.


This startups solid wooden accessories will seriously improve the look of your desk. Save 20% when you order one item, 25% when you order two items, and 30% when you order three items. No promo code required.


Save 25% off site wide with no promo code required. This company specializes in screen protectors, phone cases, cables, and other accessories.


You can save up to 60% on headphones and earbuds at 1More with some models starting at just $9.99


Save 20% site wide at Papier. The store offers high quality stationary, card sets, note cards, planners, notebooks and photo books.


Get 25% off luggage, backpacks, weekenders, and totes with the promo code ALMOSTTHERE25. We especially recommend the company’s Aviator Grand checked luggage.


Save 20% on travel bags, everyday bags, and packing cubes at Peak Design.


Prana’s sustainably made clothing looks great and wears well. Save 30% on select styles and get free shipping on all orders with no promo code required.


Tons of PlayStation 4 titles are currently discounted on Amazon — many are also compatible with PlayStation 5. Some of our favorites include a $20 discount on Tony Hawk’s Pro Skater 1+2 Remastered, $30 off The Last Of Us: Part 2, $10 off God of War, and $10 off Uncharted: Nathan Drake Collection.


Philips Hue set the standard for smart lighting, and the company’s massive Black Friday sale sees discounts of up to 30% across its entire line.


The startup’s accessories can kill 99.9% of the bacteria on your phone in minutes using UV light, and they’re all 20% off right now if you use the promo code HOLIDAY20.


A Made in the USA mattress with a lifetime warranty, Puffy Mattress fans include Ellen Degeneres, who showcased the brand on her show. Right now you can take $300 off ALL mattresses along with one free king pillow. See all mattresses here.


Save up to $210 on some of our favorite audiophile speakers. We especially recommend the 3020i Bookshelf speakers, which are marked down to $267.74.


RAVPower’s high powered battery accessories will extend the battery life of your devices for several hours. Save 30% when you get one item with the promo code BUYONE, get 35% off two items with the promo code BUYTWO. All orders ship free.


Save $45 on the gaming company’s Kraken Tournament edition headset, which features simulated 7.1 surround sound, plush over-ear earcups, and a noise-cancelling microphone.


Get up to 60% off sitewide at It’s the perfect time to stock up on unique gifts created by independent designers, from wall art to stationery, bedding, face masks and more (read our review here of why we love Redbubble). And shop Redbubble’s Black Friday weekend deal here.


Roborock’s S6 MaxV robot vacuum and mop uses advanced AI to ensure it cleans every inch of your floors. It’s currently $200 cheaper than usual.


Need a media streamer for an older TV? Roku’s Streaming Stick is $40, and it’s sound bar (with a built-in media streamer) is just $99.99 right now.


Looking for a new mattress? Get $200 off any purchase of $1000 or more from No code required.


The mobile phone giant is offering a bunch of great Black Friday deals on its smartphones, tablets, and audio gear.


Save 25% off site wide by using the promo code BF25


Save 20% on footwear and apparel with the promo code CYBER20.


Sears’ Black Friday Sale has just started. The retailer is offering up to 30% off TVs, 40% laptops, and 50% off smartphones.


Season Three makes some of the best-looking footwear we’ve seen. You can save 10% off site wide with the promo code BLACKFRDAY10.


Save up to 25% off site wide at SimpleHuman. The company’s household items are the gold standard in their respective catetories, especially innovative items like its voice and motion detecting trash can.


Simplisafe’s nine-piece security system includes an HD camera, keypad, four entry sensors, two motion sensors, and a base station that can blare a 95dB siren during a break in. This set is $90 off at Amazon.


Shure’s AONIC 50s are the best Bluetooth headphones we’ve tried yet —  they’re $100 off on Amazon right now.


Save 20% site wide at Solgaard — the company’s sustainably designed backpacks and luggage are made out Shore-Tex™, a material comprised of ocean-bound plastic


The connect speaker company’s gear is almost never on sale, but you can save $100 on its Beam sound bar and Move portable speaker right now.


Sony is pulling out all the stops this Black Friday. The company’s flagship headphone the WH-1000XM4s are $72 off, the entry-level SRS-XB12 portable Bluetooth speaker is $27 off, and its X800H 55-inch 4K TV is $102 off.


The indie audio company is offering up some great Black Friday deals. Save $70 on the company’s BT One on-ear Bluetooth headphones and get its BT Transfer earbuds for just $39.


The company’s A10 cordless vacuum is designed for hardwood or carpeted floors, and its lightweight design makes it easier to clean hard-to-reach areas. The vacuum is $50 cheaper than usual at Walmart.


Target is running a new set of Black Friday deals every week; these are the best ones available right now.

BEST DEAL: Get a Samsung 2.0 Soundbar with a built-in subwoofer for $129.99.

BEST DEAL: Bose’s SoundSport Wireless Headphones are great for exercise, and $40 cheaper than usual.

BEST DEAL: Save $170 on a premium 65-inch 4K TV from Sony.


Theragun’s massagers can help relieve stress in your muscles after a long workout, and you can save $100 on its Elite model right now.


Tommy John specializes in staples like underwear, loungewear, and socks. You can save 20% site wide with no promo code required.


The company’s grills are the perfect centerpiece for any back yard, and you can save up to $200 on a bundle if you shop now.


Save 20% site wide at Tuft and Needle. The company offers comfortable mattresses, pillows, bedding and furniture.


Get up to 50% off side wide at No promo code needed. This is the best time of year to stock up on Underarmour fleece, workout gear, shoes, accessories and more. Start shopping here.


The company’s Ralis is one of the best portable Bluetooth speakers we’ve tested, and it’s currently 50% off on Amazon.


Save 50% off site wide at Urbanista. The audio company’s London totally wireless earbuds are among the best we’ve tested.


Vitamix has slashed the price on many of its high powered blenders. The 750mL professional series model is $209 cheaper.


Vizio is offering deep discounts on its 2021 TVs. Right now you can get its high end 55-inch OLED TV for $400 cheaper than normal and the 70-inch model of its M-Series TV for just $649.99.


Withings is offering a $25 discount on its under-the-mattress sleep tracker and $35 off its Smart Scale. These gadgets sync their data to your phone, so you can have constant, accurate information about your health.


Save up to 30% on turntables, speakers and headphones by using the promo code HOLIDAY at checkout. This coupon can be applied to several pieces of gear, but the three items below stand out.

Get a Victrola all-in-one Bluetooth record player for just $55.99.

Save an extra $15 on a pair of JBL Club 700BT active noise-cancelling headphones.

Bowers & Wilkins’ PI4 Bluetooth earbuds with active noise-cancellation are $90 cheaper.


Amazon has dramatically cut the price on dozens of Xbox One games — these titles can also be played on the Xbox Series X. These are some of our favorite deals. Tony Hawk’s Pro Skater 1+2 Remastered is $20 off, Sea of Thieves: Anniversary Edition is $30 off, Battlefield 4: Premium Edition is $30 off, and Titanfall 2: Ultimate Edition is $25 off.


The audio company’s SR-B20A sound bar is just $149.95 right now — its lowest price ever.


Zappos has a ton of Black Friday deals already live on their site. See top picks curated by Rolling Stone editors here. We spotted discounts on winter boots, slippers, accessories and more.

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