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This year, the e-tailer is also doing its part to encourage shopping with small businesses, with a huge promotional push behind the growing number of independent sellers on Amazon.com.
The site says customers can shop from thousands of Black Friday deals from small and medium-sized businesses throughout Amazon’s 48-hour Black Friday event, including deals from women-owned, military family-owned, and Black-owned businesses.
How to Shop Amazon and Small Businesses
While there are calls by some to boycott Amazon on Black Friday in favor of supporting small businesses, the online retailer has introduced thousands of Small Business Holiday Deals running through Cyber Monday and the rest of the year. Customers can also shop for gifts from independent artists, designers, makers and authors through Amazon’s Small Business Gift Guide.
Much like eBay or Etsy, independent sellers can set up a storefront on Amazon, helping them reach a much larger audience than through their own sites or local boutiques. The most popular storefronts are found in the Amazon Handmade section, which offers a ton of unique jewelry, toys, stationery, housewares and made-to-order gifts. You can also read up on each artist in their profile to find out where they’re located and how everything is produced (as the name suggests, much of these offerings are handmade).
This year, Amazon’s Black Friday deal also gets you 20% off select items on Oprah’s Favorite Things list — the talk show host’s annual list of her favorite products to give for the holidays. This year’s list includes a number of Oprah-approved many from people of color and women-owned businesses, including Kiya Tomlin, Clara Sunwoo, and Saysh by Olympic track star, Allyson Felix.
Customers can visit amazon.com/oprah to shop now and receive 20% off select items on Oprah’s list through December 31.
What Are the Top Amazon Black Friday Deals?
The best Amazon Black Friday deals will once again be on its slate of Amazon devices, ranging from Alexa-enabled speakers to Kindle e-readers to home security monitoring.
Amazon’s Black Friday deals for 2021 include 42% off select Alexa-enabled devices including the Echo Show 5 (2nd Gen) Kids, Echo Buds (2nd Gen) with wired case (Amazon’s AirPods rival), and Echo Frames (2nd Gen).
Looking for a Kindle? Save up to 30% on the Kindle Oasis, Amazon’s popular e-reader with a 4.6-star review (out of five) from more than 17,000 reviewers online. You can also score four months of Kindle Unlimited for just $4.99. The deal gets you access more than one million books, magazines and audiobooks.
And you can save on home security too, with discounts up to 30% on the Blink Video Doorbell.
Amazon Black Friday Tech Deals
The best Amazon Black Friday electronics deals include a host of TV deals. Save up to 30% on select TVs from Samsung, Sony, and LG — three of the best TV manufacturers in the market. These brands almost never go on sale, so you’ll want to take advantage of the Black Friday discount here.
The Amazon Fire TV 50” 4-Series is one of our favorite new TVs and Amazon’s Black Friday TV deal gets you the big-screen set for just $329.99 — a 30% discount. For all your streaming content, save up to 50% on the Fire TV Stick 4K. Regularly $49.99+, Amazon’s Black Friday discount brings the price down to just $24.99.
VIZIO’s M-series TVs are all on sale for Black Friday. The best deal is on their 70-inch M7 Series Quantum LED 4K TV, which is on sale for $749 — a whopping $350 off and the lowest price we’ve seen all year. This is one of the best Smart TV deals for Black Friday. Other sizes are on sale too, from a 50-inch unit all the way up to 75 inches. See full VIZIO deals here.
Amazon also has a number of Black Friday Apple deals, which is especially impressive since Apple’s site doesn’t participate in Black Friday on its own. Right now, the AirPods Pro are on sale for under $200 as of this writing on Amazon — more than $79 off its regular price.
And you can start shopping early Black Friday deals on headphones, like these brand-new Bose Noise-Cancelling Headphones on sale for just $199 — a $100 discount.
Black Friday is the best time to shop for computers, and Amazon’s Black Friday computer sale gets you up to 30% off on select desktops, laptops, monitors, and tablets.
Expect a number of Black Friday laptop deals on popular brands like Microsoft, Lenovo, HP laptops and Google Chromebooks. Gaming laptops are also expected to be discounted (see: Razer laptop deals here), as are gaming accessories overall, from gaming speakers (for PC gaming) to gaming headsets and headphones with mics. See the full list of deals here.
And if you’re looking for a digital camera, Amazon is offering up to $1300(!) off select Olympus cameras and Panasonic Lumix cameras for under $300. See the full selection on sale here.
Amazon also has a big Fitbit Black Friday sale going on, with the brand’s most popular fitness and activity trackers for up to $100 off. The best deal: Fitbit’s Black Friday sale has the Fitbit Charge 4 Fitness and Activity Tracker discounted to just $113 (regularly $149.95+).
The Fitbit Charge 4 deal gets you the top-rated activity tracker, which can track your steps, heart rate and blood oxygen levels. You can also track your skin temperature, and see how it changes from day to day (or activity to activity).
See more from Amazon’s Fitbit Black Friday sale here.
Amazon Black Friday Home Deals
Score Amazon Black Friday deals on must-have products for your home and kitchen. This year for Black Friday 2021, Amazon is offering up to 40% off select Instant Brand products, including the best-selling Instant Pot and air fryers, both starting at just $69.
Sales in air purifiers have gone up since the start of the coronavirus pandemic, and this Black Friday deal gets you 30% off select Levoit and Coway air purifiers. Levoit’s Black Friday deal gets you one of their top-rated air purifiers for just $69 when you apply the on-site coupon. Coway’s large HEPA air purifiers are also on sale and you can see the latest Black Friday pricing here.
And you’ll want to take advantage of vacuum deals, with up to 43% off select Shark vacuums (including both stick vacuums and robot vacuums). The Amazon iRobot Black Friday deal gets you a Roomba starting from $249 too, (regularly $399+).
One of the best fitness deals, meantime, is on this Theragun PRO massage gun, which is on sale for $399 (regularly $599+). Amazon is honoring the same Black Friday deal as Therabody.com.
Want a home spin bike? Black Friday is a great time to snag a deal on at-home fitness essentials. The best Amazon deal is on this Echelon Smart Connect Fitness Bike — a solid Peloton alternative.
Regularly $1000, it’s on sale for just $679.99 — more than $300 off. This is the lowest price we’ve seen for the Echelon bike online.
The EX-3 bike is the one on sale, but if you’re looking for the cheapest Black Friday spin bike deal, Amazon also has the Echelon EX-15 for just $499 here.
Amazon Black Friday Fashion Deals
Amazon is offering up to 50% off top name brand fashions for men and women. Among the deals: up to 50% off watches, 40% off Levi’s jeans, and up to 30% off adidas shoes and apparel (we spotted the best-selling Ultraboost sneaker starting at just $50 as of press time)
Plus: save up to 25% on select styles from Shopbop, including designer fashion brands like rag & bone, Frame, and Mother Denim.
Start shopping all the Amazon Black Friday fashion deals here. Shop early to ensure sizing and sale pricing.
Amazon Black Friday Toys and Entertainment Deals
Amazon’s Black Friday deals extend to entertainment as well. Your best deal gets you six months of Amazon Music Unlimited for free with the purchase of select Echo devices (you can also skip the purchase and just get three months of Amazon Music Unlimited free here).
If you prefer podcasts and audiobooks, an Audible Plus membership is marked down to just $7.95 per month for the first four months. That’s more than 50% off.
Amazon’s Black Friday toy sale has up to 42% off Star Wars toys and accessories, Marvel toys and accessories, Disney toys and select LEGO toys.
Plus score Black Friday toy deals on brands like L.O.L. Surprise!, PAW Patrol, Fisher-Price, Barbie, Hot Wheels, and more. This year’s hottest gift item, the 5 Surprise Mini Brands Mystery Capsule is also expected to go on sale.
Music fans will also want to take advantage of Amazon’s Black Friday deals on CDs, box sets and vinyl. Best-sellers and new releases like Taylor Swift’s Red (Taylor’s Version), Adele’s 30 and more are all on sale here.
Plus: Amazon’s Black Friday music sale features albums from Carrie Underwood, Ariana Grande, One Direction and more starting at just $4.99.
Nirvana’s Nevermind 30th vinyl just came out, but it’s already discounted to just $27 (regularly $40+). The Beatles’ Let It Be (Super Deluxe) box set is on sale for $132 as of this writing (regularly $200+). See all the box set and vinyl deals here.