Best Amazon Prime Day Kindle, Fire TV, Echo, Fire Tablet Deals - Rolling Stone
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These Are the Amazon Device Deals Worth Caring About on Prime Day

You can score some incredible deals on Amazon’s latest hardware.

Amazon Echo

Amazon

Products featured are independently selected by our editorial team and we may earn a commission from purchases made from our links; the retailer may also receive certain auditable data for accounting purposes.

Amazon has earned its reputation as the “everything store,” but the gadgets it makes in-house stand out on their own.

The company doesn’t discount its hardware too often, but it’s kicked off Prime Day 2021 with a bang. Below, you’ll find the best early Prime Day 2021 Amazon device deals available right now. In some cases, you’ll need to be an Amazon Prime member to get the discount.

If you haven’t signed up yet, you can get a 30-day free trial here. The trial includes all the perks you’d get as a paid Prime member, including full access to every Prime Day deal.

The Best Amazon Echo Deal

Amazon Echo

Amazon

The Amazon Echo (4rd Gen) deal stands out because it continues to be the best smart speaker available from any company — especially at this price.

It’s more expensive than the Echo Dot, but its audio hardware is a lot better: A three-inch woofer and dual front-firing 0.8 inch tweeters will deliver balanced, good sounding music at moderate volumes. You can connect the Echo to a larger stereo system via Bluetooth or a 3.5mm audio cable for an even better experience.

The Echo has Alexa, Amazon’s smart assistant built in, which allows you to connect it to smart-home accessories like lightbulbs and smart plugs.

Amazon is currently offering two Echo speakers for $119.98 with the promo code ECHOPRIME. One Amazon Echo (4th Gen) usually costs $100, so you save $80 with this bundle. If you’re looking for a pair quality speakers for your home audio setup, don’t miss this deal.

Buy: All-new Echo (4th Gen) at $99.99

Shop all current Amazon Echo Deals Here

The Best Echo Buds Deal

All New Echo Buds

Amazon

Amazon released its Echo Buds (2nd Gen) last month, but Prime Members can save $40 by shopping right now. That brings the earbuds down to $79.99, or $99.99 if you want the version with a wireless charging case.

We’ve tried the new Echo Buds for ourselves, and found them to be a great value at their original price; at this deal price, they’re a steal. We liked the Echo Buds because of their dynamic, clear sound, solid active noise cancellation, and long-lasting battery. You can easily get a full day’s worth of music listening with them if you pop them into their battery case for a few minutes.

If you have an aging pair of true wireless earbuds, or have been waiting to cut the cord, don’t miss this deal.

Buy: Echo Buds (2nd Gen) at $109.99

The Best Kindle Deal

Kindle Paperwhite

Amazon

Amazon’s latest Kindle Paperwhite is the best e-reader for most people, and it’s $50 for Prime Day.

The Paperwhite’s high-resolution e-ink screen makes digital type look like text, and won’t show a glare in the sun like the LCD screen on a phone or tablet. The e-reader has enough storage to hold hundreds of books, and a battery that lasts weeks if you read for a half hour each day.

Amazon updated the Kindle Paperwhite recently, and its new design is IP67 waterproof, which means it won’t get damaged if it accidentally gets wet. If you read a lot, and want to take your entire library with you everywhere, the Kindle Paperwhite is the right tool.

Buy: Kindle Paperwhite at $129.99

The Best Fire TV Deal

Fire TV Stick

Amazon

The Fire TV Stick 4K is Amazon’s newest premium media streamer, and it’s just $25 for Prime Day.

Despite its size, the Fire TV Stick 4K can stream ultra HD video, and supports Dolby Atmos and Dolby Vision, the latest high-end audio and video technologies. Its app library is huge, allowing you to stream your favorite songs, TV shows, and movies on the streaming services you want to use.

The device also comes bundled with the Alexa Remote, which lets you use Amazon’s smart assistant to find the content you want to watch without pushing a bunch of buttons. At this price, no other media streamer comes close to delivering the same level of performance or value.

Buy: Fire TV Stick 4K at $39.99

The Best Fire Tablet Deal

Fire HD 8 Tablet

Amazon

Amazon’s Fire HD 8 has always been the best tablet you can get under $100, but it’s now available for just $44.99, which is 50% off.

The backpack-friendly tablet is an incredibly convenient device for watching movies, listening to music, or reading Kindle books. It comes with 32GB of storage, but you can add more by popping in a MicroSD Card, which is a feature most tablets don’t have anymore.

Amazon says the Fire HD 8 can last up to 12 hours per charge, and supports fast charging, so you don’t need to leave it plugged in for very long when the battery is drained. You should have no problem using this tablet throughout an entire cross-continental trip.

If you’ve been considering getting a tablet for casual use at home, or want to take a bigger screen with you on trips without lugging a laptop, don’t miss this deal.

Buy: Fire HD 8 at $89.99

The Best Echo Frames Deal

Echo Frames (2nd Gen)

Amazon

Amazon’s second-generation Echo Frames are its latest smart, wearable device — and they’re back down to their lowest price ever.

The glasses have microphones and speakers built into their touch-sensitive stems, which allows you to listen to music or audiobooks in a couple of taps. You can also access your media by asking Alexa, Amazon’s smart assistant. Alexa can also be used to make or take calls, provide answers to your questions, or control smart-home accessories.

According to Amazon, the Echo Frames (Gen 2) offer up to four hours of music playback per charge. That’s more than enough if you want to listen to some tunes on a walk without bringing headphones. They’re IPX4 water resistant, so they’ll be fine if you get caught in the rain, or accidentally splashed. You can wear these glasses with or without prescription lenses, and there’s even a sunglasses version if you plan to use the Echo Frames during the summer.

The Echo Frames (2nd Gen) are Amazon’s most ambitious wearable smart device yet, and a great value at this price.

Buy: Echo Frames (2nd Gen) at $249.99

The Best Amazon Auto Deal

Amazon Auto

Amazon

The Amazon Auto is an adapter that brings Alexa into your car, and it’s just $14 right now. Amazon is sweetening the deal even further by bundling this accessory with six free months of Amazon Music Unlimited, which typically costs $7.99 per month. That’s a combined savings of $83.

Once it’s hooked up via Bluetooth or a 3.5mm audio cable, you can use Alexa to play music from your streaming service of choice, or control smart accessories in your home. This allows you to turn smart lightbulbs on in your house as you’re pulling up, so you don’t walk into a dark space.

If you’re all-in on Alexa in your home, the Amazon Auto is a cheap way to add the same functionality everywhere you drive.

Buy: Amazon Auto at $49.99

The Best Fire TV Edition Television Deal

 

Insignia NS-32DF310NA19 32-inch Smart HD TV

Amazon

Insignia’s 32-Inch Fire TV Edition Television is the perfect set for a bedroom, dorm room, or mid-sized living room. Normally $199.99, this set is just $119.99 right now.

The 720P TV checks all the right boxes: It has three HDMI ports for maximum connectivity options, a DTS TruSurround audio system, and a thin, light design. Its standout feature is that it runs the same software Amazon developed for its Fire TV media streamers. This means means you can use its built-in apps to watch movies and TV shows, or listen to music quickly and easily.

The TV comes with Amazon’s Alexa remote, which allows you to use the smart assistant to turn the set on and off, adjust the volume, or go directly to the show or movie you’re looking for. If you need a TV in this size class, you won’t find a better deal than this.

Buy: Insignia 32-inch Fire TV at $129.99

The Best Amazon Smart Plug Deal

Amazon Smart Plug

Amazon

Amazon’s Smart Plug lets you control anything that’s connected to it via the Alexa app on your phone or an Echo smart speaker. Normally $24.99, the Amazon Smart Plug can be had for just $14.99 if you subscribe to Amazon Prime.

The Smart Plug’s functionality allows you to upgrade older appliances — having your coffee maker turn on automatically in the morning, for example. It can also help you confirm that you turned off an electronic, be it your TV or an iron, before you left the house. That peace of mind is well worth the Smart Plug’s modest sale price.

Buy: Amazon Smart Plug at $24.99

In This Article: Amazon Echo, deals, RS Recommends

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