Cast your mind back to the first half of 2020. Beleaguered as we all were by scary and depressing daily news about the pandemic, the global recorded-music industry began to doubt the security of its own near-term future. With retail stores closing and income from performance royalties being hit by the shuttering of bars and restaurants, reports began to emerge suggesting that record labels should brace themselves for a mini-crash.
Such fears were worsened in Q2, when the release schedule of the major music groups grew noticeably thin. (Case in point: The recorded-music division of Universal Music Group — the world’s biggest record company — saw its quarterly revenues fall 4.5 percent YoY in Q2 on an organic basis.)
Better news, however, was just around the corner. Midia Research has published its estimate of what the global recorded-music industry — including majors, indies, and DIY artists — generated across the course of 2020 in wholesale/trade revenues. Midia’s figures suggest that the recorded-music business saw revenues of $23.1 billion in the year. That was up seven percent on 2019, and represented a $1.5 billion monetary increase year-on-year.
It would take a hard-hearted industry commentator to complain about any growth in 2020, but that $1.5 billion (+seven percent) annual uplift, notes Midia, was smaller than the $2.1 billion growth seen in 2019 (+11 percent year-over-year).
Midia notes: “Although the [worldwide] recorded-music business experienced a dip in the earlier months of the pandemic, the remainder of the year saw industry revenue rebound.” That rebound, notes Midia, saw the global recorded-music business’s quarterly revenues bounce up 15 percent YoY in Q4 2020, “suggesting a strong 2021 may lie ahead if that momentum continues.”
Interestingly, global annual recorded-music streaming revenues actually grew faster on a monetary basis in 2020 than they did in 2019.
Midia’s numbers suggest that total (recorded-music trade) streaming revenues grew by $2.3 billion (+19.6 percent) to $14.2 billion in 2020. In the prior year, the research company notes, annual streaming growth weighed in at $2.2 billion.
Universal and Sony‘s recorded-music operations both saw annual growth in 2020, with Warner‘s equivalent number staying flat on 2019.
Midia’s numbers suggest that combined, the three major music companies lost a little global market share in the 12 months, falling from 66.5 percent in 2019 to 65.5 percent in 2020. Notes Midia, “While this shift is part of a long-term market dynamic, most of the dip was down to WMG reporting flat revenues for the year.”
Another factor here was one of the biggest industry stories of 2020: the continued growth of the DIY artist sector. DIY artists uploading their music via the likes of TuneCore, DistroKid, and SoundCloud generated $1.2 billion globally last year, says Midia.
This “artists direct” sector saw a 34.1 percent growth in annual revenues in 2020, according to the company’s numbers, and broke the billion dollar mark for the first time. “Artists direct” grew their collective market share by more than a whole point to 5.1 percent, says Midia.
Midia’s MD, Mark Mulligan, said: “The recordings business managed to deliver a strong performance due solely to the growth of streaming. Streaming has been the engine room since the recorded-music business returned to growth, but the fall in performance and sync revenues due to the pandemic highlighted just how overly dependent the global music business has become on streaming.
“With lots of private equity money now pouring into creator tools companies like Native Instruments, expect this space to heat up even further in 2021. The recorded-music business is changing, and it is changing fast.”
This article originally appeared on Music Business Worldwide.