The Branding of John McCain - Rolling Stone
×
Home Politics Politics News

The Branding of John McCain

The branding of John McCain is an embarrassing work in progress.

First, in the primary season, there was Lord-Vader-esque Black McCain:

… which they still revive in ads featuring the campaign's trademark waning gibbous headshot:

As the general election contest approached, McCain entered his blue period:

Followed, in a pique of greenwashing, by McCain Vert:

This week, has been chaotic, as we've seen Disco McCain:

and at least two variations of Rip-Off Obama McCain:

In green:

…and waning gibbous:

These jokers have no idea what they're selling. And if they can't even get the marketing right, it's alarming to think how this kind of I-dunno…Let's-try-this! approach might translate into governing.

Newswire

Powered by
Arrow Created with Sketch. Calendar Created with Sketch. Path Created with Sketch. Shape Created with Sketch. Plus Created with Sketch. minus Created with Sketch.