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Taylor Swift Causes Spike in Voter Registration

“We are up 65,000 registrations in a single 24-hour period,” Vote.org’s Kamari Guthrie says after singer encouraged fans to vote

Taylor SwiftTaylor Swift in concert at Hard Rock Stadium, Miami, Florida, USA - 18 Aug 2018

Taylor Swift's Instagram post encouraging fans to vote caused a spike in voter registration.

Gustavo Caballero/South Beach Photo/REX/Shutterstock

Taylor Swift broke her career-long political silence via Instagram on Sunday when she endorsed a pair of Tennessee Democrats and encouraged her 112 million followers to register to vote. Since then, the non-partisan website Swift pointed to, Vote.org, received a massive spike in voter registrations nationwide, Buzzfeed reports.

“We are up to 65,000 registrations in a single 24-hour period since T. Swift’s post,” Vote.org’s director of communications Kamari Guthrie told Buzzfeed. That’s almost 50 percent up from the entire month of September (190,178 voters registered) and more than all of August, with 56,669 registered that month. The site does not track political parties of registrants.

The site also had its second highest traffic day following Swift’s post, with 155,940 unique visitors in the last 24 hours. It received 304,942 unique visitors on September 25th, which is National Voter Registration Day.

The number of registrants from Swift’s Tennessee home state also jumped. “Vote.org saw [Tennessee] registrations spike specifically since Taylor’s post,” Guthrie said. Vote.org has received 5,183 registrations from Tennessee in the month of October thus far, and at least 2,144 of them registered in the last 36 hours, according to Guthrie.

On Sunday, Swift took to Instagram where she stated she would vote for Phil Bredesen for Tennessee Senate and Jim Cooper for House of Representatives.

“In the past I’ve been reluctant to publicly voice my political opinions, but due to several events in my life and in the world in the past two years, I feel very differently about that now,” Swift wrote, citing that she will support candidates who will “fight for the human rights I believe we all deserve in this country. I believe in the fight for LGBTQ rights, and that any form of discrimination based on sexual orientation or gender is WRONG. I believe that the systemic racism we still see in this country towards people of color is terrifying, sickening and prevalent.”

She also called out Bredesen’s Republican opponent, Marsha Blackburn. “Her voting record in Congress appalls and terrifies me. She voted against equal pay for women. She voted against the Reauthorization of the Violence Against Woman Act, which attempts to protect women from domestic violence, stalking and date rape,” Swift wrote. “She believes businesses have the right to refuse service to gay couples. She also believes they should not have the right to marry. These are not MY Tennessee values.”

She ended by encouraging followers to vote. “But first you need to register, which is quick and easy to do. October 9th is the LAST DAY to register to vote in TN,” she concluded. “Go to Vote.org and you can find all the info. Happy voting!”

On Monday, President Trump remarked on Swift’s endorsement of Bredesen. “I’m sure Taylor Swift doesn’t know anything about [Blackburn],” Trump said, adding, “I like Taylor’s music about 25 percent less now, OK?

In This Article: Taylor Swift

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