I've been doing my best to ignore the McCain/Britney ad — yet it has wormed its way into my August beach vacation.
And that may just be its brilliance. It's a crap ad. And yet. It's the biggest ad of the season, by far. And even as it has been roundly denounced as trash, it has made the rounds of TMZ, ET and the like… bringing the attack to the "low information voters" who are alleged to hold the keys to the Oval Office in 2008.