Mike Judge and Etan Cohen, the director and writer behind the 2006 cult comedy Idiocracy, have reteamed to pen a series of anti-Donald Trump campaign ads starring the film’s wrestler-turned-president, played by Terry Crews.
The ads were fueled by a tweet Cohen sent as Trump began dominating the GOP ticket. “I never expected #idiocracy to become a documentary so soon,” Cohen wrote in February, referencing the 2006 film that featured a seemingly unbelievable distant future where society was dumbed down to the point of idiocy thanks to television and pop culture.
Following Cohen’s tweet, which was retweeted nearly 4,000 times, Cohen reached out to Judge about crafting campaign ads satirizing Trump, the screenwriter told Buzzfeed.
“We just thought it would take much, much longer to get to this point,” Cohen said. “Obviously, when writing the movie, we knew that that was true about TV and movies and pop culture. But it was a crazy joke to think that it could be extrapolated to politics. It seems to be happening really rapidly.”
The one hold-up before these bite-size follow-ups to Idiocracy can get in front of a camera: Judge and Cohen are waiting for Fox, the film’s right holder, to give the go-ahead for Crews to reprise his role.
“The most dangerous contrast to Trump is that Camacho actually realizes he needs advice from other people, and knows that he’s not the smartest guy in the room,” Cohen said, adding that he’d vote for Camacho over Trump because Crews’ character is “not racist.”