The Gun Industry's Nine Most Outrageous Marketing Ploys - Rolling Stone
Home Politics Politics Lists

The Gun Industry’s Nine Most Outrageous Marketing Ploys

How gunmakers are pushing their deadly products on new customers

Scott Olson/Getty Images

As I write about in my latest Rolling Stone feature, "The Gun Industry's Deadly Addiction," the firearms industry is in trouble. Its best customers are old Southern white men who are already armed to the teeth. To prop up sales, gunmakers today are marketing military-bred weaponry to civilians – guns which the industry touts for their high-tech precision and "stopping power." The firearms industry is also working feverishly to broaden its customer base, seeking to put these deadly weapons in the hands of kids, women of all ages, and a generation of young men raised on the virtual firepower of video games like Call of Duty.

Read on for a gallery documenting how the most dangerous industry in America markets its wares.

By Tim Dickinson

In This Article: Gun control

Newswire

Powered by
Arrow Created with Sketch. Calendar Created with Sketch. Path Created with Sketch. Shape Created with Sketch. Plus Created with Sketch. minus Created with Sketch.