As one of the breakout artists of 2014, Charli XCX earned her YouTube Music Award on the strength of music videos for Sucker singles "Boom Clap," "Break the Rules" and the singer's "Fancy" collaboration with Iggy Azalea. As part of the 2015 YouTube Music Awards, the singer teamed up with Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame for the truly terrifying, darkly comic video for "Famous."
Equal parts David Lynch and the absurdist comedy Wareheim and Tim Heidecker specialize in, "Famous" follows a social-media-obsessed Charli XCX fan thrown into a hellish netherworld after she's disconnected from the Internet when both her phone and tablet run out of power. After wading through the nightmare, the Charli fan encounters a horrifying, bulbous, eight-selfie-sticked behemoth with a power outlet for a belly button that represents the girl's only avenue back to the real world (or in this case, her Instagram account).
The video, which shows Charli XCX and her ugly doppelgänger performing on her fans' devices, is similar both stylistically and thematically – albeit much more grotesque – to the Black Mirror episode "Fifteen Million Merits," where the main protagonists are confronted with so many screens on a daily basis that they lose their sense of reality and humanity.
YouTube premiered numerous videos on Monday to celebrate the YouTube Music Awards, including Action Bronson's Coming to America spoof "Baby Blue," Ed Sheeran's Ray Liotta-starring "Bloodstream" and FKA Twigs' voguing master class "Glass & Patron."
The singer also released a making-of video showcasing her ghoulish make-up and featuring Wareheim: