Potato chips, sliced-off tongues, head-banging: It's all included in the interactive, three-in-one music video for Jack White's latest single, "That Black Bat Licorice." The collaborative clip, which premiered Wednesday at White's official website, allows users to navigate three thematically and visually unique worlds.
The immediate option is an animated take from James Blagden, who populates his video with an Egyptian goddess, creepy bats and the aforementioned tongue slicing. Holding down the "B" key triggers a Brad Holland-directed video of people passionately head banging in slow-motion, while the "3" key unleashes White's own live-action interpretation, which features dancing men in George Washington masks and the frontman playing air violin while reclining in a rocking chair.
Last week, White and label Third Man Records announced a 7" single version of "That Black Bat Licorice," a cut from the rocker's Grammy-winning second studio album, 2014's Lazaretto. The release – currently available for pre-order from Third Man – features the non-LP B-side (and Harry Connick Jr. cover) "Blue Right, Red Light (Someone's There").
White recently delivered a scorching version of the violin-driven "That Black Bat Licorice" on The Tonight Show, closing out Jimmy Fallon's recent run of Los Angeles tapings. Earlier this month, the rock icon won Best Rock Performance for "Lazaretto" at the 57th Annual Grammy Awards. The track was also nominated for Best Rock Song, and the LP secured a nod for Best Alternative Music Album.