"You love someone so much, and it just falls apart for no reason. And that's life. In a nutshell," Meg Myers says, rather grimly unpacking the lyrics to her latest single "Sorry," which recently hit Number 28 on the Alternative Radio chart. The song fuses Myers' seething, soaring vocals to near-industrial production and leads the way for her debut full-length, dropping this summer.
When it came to making a video for the track, Myers says that many of the pitches she fielded wanted to portray her in a "sexual way" – which is perhaps not very surprising considering the undeniable eroticism, and almost 2.5 million views, of the clip for her 2014 hit "Desire." But Myers – whom Rolling Stone proclaimed "Best Bad Girl" at last year's Lollapalooza – wanted to go in a different direction, and after she mentioned to director Andrew Donoho that she'd be interested in using children or elderly people in the video, due to their "beauty and vulnerability," he came up with the final concept: "Two kids in a house playing, and everything is so wonderful," Myers lays it out, "and then cut to me in the house years later with a different perspective on things."
The video also puts a new spin on the song. "When I wrote 'Sorry,' the original meaning was based on a romantic relationship," she explains. "I think the video actually gives the song a deeper meaning than it originally had. I didn't want to do the whole love interest thing for the video because it felt cliché. And I think it's important for young girls to see videos that aren't just centered around a love interest, when we're all such complex people. Plus, just having people my age would be boring."
Making the video was anything but boring, especially when it came to filming the scenes of Myers destroying the house that the kids are playing in. "It was really fun!" she enthuses, though she admits that when she tried to smash the TV with the wooden baseball bat the first time, it hurt her hand so much that the shoot had to be temporary put on hold. She eventually recovered and threw herself fully and recklessly back into the demolition process.
Now that the video is finished, she does have one reservation about her destructive tantrum. "It was really fun flipping the table over, but I cringe every time I watch that part," Myers says. "My face is so intense. My team won't stop sending me that bitmoji of the girl flipping a table over angrily."
The single "Sorry" is available on iTunes now.