Wearing the Message
"We make T-shirts that feature some of the iconic artists we work with. What's interesting is, when they see how well the shirts are done, they want a bunch of them. We've done them with Iggy Pop, Alice Cooper, ZZ Top and Guns N' Roses. They want to wear their own T-shirts. So that's part of why I have the picture of Suzi Quatro wearing Suzi Quatro. But at the same time, Axl is wearing Keith Richards and Johnny Thunders is wearing Marilyn Monroe. It's what I call, 'wearing the message.' There's just something about how important T-shirts have become in terms of spreading a message in both music and fashion."