2. 'Janie's Got a Gun'
Before David Fincher got his hands on The Social Network script, he directed the story of Janie and her gun. The landmark video implies murder in the wake of incest, a tricky subject for mainstream radio and TV at the time. Its fearlessness – plus Fincher's suffused blue parking lot lighting and backtrack through a bullet hole wound – won the band their first Video Music Award. Deserved, we say.