Lim first became entranced by gloving when his girlfriend purchased a pair of light-equipped gloves in 2009. He took them for a drunken spin around a club and was hooked. "I was having the time of my life," he says, speaking on the phone from the EmazingLights/iHeartRaves headquarters in Anaheim, California. "I realized there was a market for these."
While working 70 hours per week as a business technology analyst for Deloitte Consulting, Lim, the son of Chinese immigrant parents who worked running a donut shop, relocated his cottage-industry to a brick-and-mortar store, opening his first retail location in West Covina, California. Now he operates out of a 15,000 square foot warehouse in Anaheim and has expanded to include four additional EmazingLights/iHeartRaves stores across California and Texas in addition to his thriving online business. Ravers shell out as much as $125 to nab his latest LED gloves and accessories like tethered swingable "poi" light toys — sort of like glowing yo-yos, a version of which can be seen in this video.