Grace Slick's Letter to the Editor
Rolling Stone's album reviews section quickly became as important – and controversial – as the covers. Early on, the editors received a handwritten note from one particularly concerned reader: Grace Slick. Jefferson Airplane's legendary contralto opined about why the magazine must resist the "big beat of capitalism" when deciding what records to cover. The underlining message? Don't sell out.
Despite Slick's veil of caprice – "think about it sweet thing," she writes – her letter proved Wenner's early hypothesis about the magazine: rock music, its makers and fans alike, demanded to be taken seriously. And thus, they were fervent about the editors maintaining the core voice and direction of the product that began as a paean to American counterculture.