First Issue of 'Rolling Stone'
The first issue of Rolling Stone appeared on November 9th, 1967, and it cost 25 cents. The decision to put John Lennon on the cover for his role in How I Won the War was hastily made just two days before going to press, but in retrospect, Wenner felt the image was prophetic.
"It was the last piece of the puzzle for the issue," Wenner recalled at the exhibition opening. "It was a defining cover, because it encompassed music, movies and politics ... And John was on the cover so many times after that."
Further into the exhibition, another iconic photograph of Lennon appears. The photo, a test-shot polaroid of Lennon lithe and naked – with Yoko Ono's face cradled in his arms – was taken by Annie Liebovitz for their Rolling Stone cover shoot, just hours before he was killed on December 8th, 1980. The little square image is the only existing artifact from that shoot.