Many U2 fans have come to love October, but the band knew it wasn't their best work and they were determined to rise to the next level with their third album. Putting aside the spiritual matters of October, they wrote a strong collection of songs centered around the horrific political troubles in Ireland.
The very title of War makes the point quite clear, though many of the tracks deal with the emotional aspects of conflict rather than the overt politics. "New Year's Day" became their first American hit, and "Sunday Bloody Sunday" showcased the band at their absolute best. Bono began waving a white flag during their concerts and climbing high into the rafters. The album was a huge hit on college radio and MTV began airing their videos.