14. "They Don't Care About Us" (1996)
Jackson cold-called acclaimed director Spike Lee three times to direct "They Don't Care About Us" – Lee hung up twice because he didn't believe it was MJ on the line. Recalled Lee, "I said, 'Mike, let's go to Brazil to do this.' And he said, 'Let's go, Spike!' And it's great when you work with people who say stuff like that." The pair traveled to Salvador da Bahia and the Rio de Janeiro favela Dona Marta – in 1996, a center of drug activity that would be literally transformed by the colorful performance clip. "This process to make Dona Marta better started with Michael Jackson," said Claudia Silva, press liaison for Rio's office of tourism. "There are no drug dealers anymore, and there's a massive social project. But all the attention started with Michael Jackson."