1. "Thriller" (1983)
"Thriller" was the most important moment in music television since the Beatles rocked Ed Sullivan. "After Michael Jackson, when American artists got a sense of the potency of a well-thought-out video," said Duran Duran bassist John Taylor, "everything became more expensive." Director John Landis remembered CBS Records president Walter Yetnikoff screaming and swearing when he heard the proposed budget. But its lofty aspirations came with vision: "Thriller" had the gloss of Hollywood; special-effects genius Rick Baker transformed a shy superstar into a beast; and co-choreographer Michael Peters helped create a historically iconic dance sequence. "He's not a trained dancer," said Peters. "He would say to me . . . 'I want something that's hot and angry.' He would describe it in emotional terms." "Thriller" turned a suburban street into a horror flick and helped make video a new kind of art. As Michael says in the clip: "I'm not like other guys."