"This was taken right after they signed a contact with Virgin," says Morris. "They were known as a hippie label at the time. Tubular Bells by Mike Oldfield was their best-selling album. Richard [Branson] had a real vision, and after they were dumped by a bunch of labels, he knew signing them was the best way to break out of the hippie thing. It was a very brave move, and it caused Virgin to just go through the roof. It allowed them to sign Human League, Culture Club and many others. Signing the Sex Pistols was the best move he ever made."