BEST PLAYING TO THE CROWD: Future
Future has become pop’s reigning hookmaster over the past few years, robo-crooning for everyone from Miley to Bieber. His exuberant Saturday afternoon set suggested that he’d be fun to watch even if he was singing show tunes. Future was determined to do something special for the SXSW crowd, pulling out "Good Morning," a track that didn’t make the cut for his upcoming LP ("I'll probably never perform that song again," he said), driving the audience into a frenzy by performing just the hook to "Bugatti," and bringing out Texas rap hero Bun B for a cameo. (B.O.B. also made a guest appearance.) And that little dance he did, where put his arms out and shimmied backwards like a robot in reverse? That was just showing off.